2015 Nonwovens Sales: $130 million
Michael Gorey, president and CEO; Mark Thomas, CFO; Ralph Bruno, executive vice president, sales and marketing; Martin de Vries, executive vice president and CFO
Geosynthetics, flooring, furniture and bedding, automotive, agriculture, laminates, vinyl substrates, sorbents
Propex continues to have its hand in a variety of industries. In addition to more traditional needlepunch markets such as geosynthetics, flooring, furniture and automotives, it also makes nonwovens for laminates, vinyl substrates and sorbents.
Earlier this year, the company embarked upon a number of new branding initiatives, starting with replacing the brand name “ISIS” with “ARTIS” for its popular post-consumer recycled PET primary backing for modular tile.
“As we look at new products and line extensions using our innovative PET technology, we will be developing a new brand strategy for our growing family of products,” says Dave Gartshore, business unit president, Furnishing Solutions. “And given what’s happening in the Middle East with the terrorist group known as ISIS, we are dropping the use of that name from our line.” To replace its “ISIS” brand, Propex chose “ARTIS” the Latin term for artistic, and the new tagline —”The canvas for modular masterpieces.”
Propex, which is owned by a private investment fund managed by Wayzata Investment Partners, a Minneapolis, MN-based private equity firm, has continued its strategy of aggressively pursuing business opportunities in existing markets.
Recent developments include the launch of Gridpro Biaxial and Uniaxial geogrids for the geosynthetics market. These geogrids are manufactured to meet all industry specifications and help build on Propex’s promise to deliver the most complete portfolio of products to the industry.
Also included in Propex’s geosynthetics range, which is manufactured in Ringgold, GA, are woven and nonwoven erosion control products.