2014 Nonwovens Sales: $130 million
Michael Gorey, president and CEO; Mark Thomas, CFO; Ralph Bruno, executive vice president, sales and marketing; Martin de Vries, executive vice president and CFO
Geosynthetics, flooring, furniture and bedding, automotive, agriculture, laminates, vinyl substrates, sorbents
Propex continues to have its hand in a variety of industries. In addition to more traditional needlepunch markets such as geosynthetics, flooring, furniture and automotives. It also makes nonwovens for laminates, vinyl substrates and sorbents.
Earlier this year, embarked upon a number of new branding initiatives, starting with replacing the brand name “ISIS” with “ARTIS” for its popular post-consumer recycled PET primary backing for modular tile.
“As we look at new products and line extensions using our innovative PET technology, we will be developing a new brand strategy for our growing family of products,” says Dave Gartshore, Business Unit President, Furnishing Solutions. “And given what’s happening in the Middle East with the terrorist group known as ISIS, we are dropping the use of that name from our line.”
To replace its “ISIS” brand, Propex chose “ARTIS” the Latin term for artistic and the new tagline —The canvas for modular masterpieces.”
“Since its introduction over three years ago, both carpet manufacturers and designers have discovered that our engineered modular backing enables them to be more efficient and creative,” observes Tom Borders, business director, Domestic Furnishing Solutions. “That’s because ARTIS combines the advantages of spunbond and woven, such as dimensional stability, pattern definition and 85% post-consumer recycled content.”
“With everything that’s going on in the Middle East, changing the name was just the right thing to do. Our customers have been very supportive of this decision.” observes Ann Harrell, who manages Marketing for Furnishing Solutions.
Propex, which is owned by a private investment fund managed by Wayzata Investment Partners, a Minneapolis, MN-based private equity firm, has continued its strategy of aggressively pursuing business opportunities in existing markets.
Recent developments include the launch of Gridpro Biaxial and Uniaxial geogrids for the geosynthetics market. These geogrids are manufactured to meet all industry specifications and help build on Propex’s promise to deliver the most complete portfolio of products to the industry.
Also included in Propex’s geosynethics range, which is manufactured in Ringgold, GA, are woven and nonwoven erosion control products.