Asahi Kasei Releases Results of Automotive Interior Survey

In November 2021, Asahi Kasei, a diversified Japanese multinational company, conducted its third "Automotive Interior Survey" together with Cologne, Germany-based market research institute SKOPOS in the four major automotive markets: the USA, Germany, China and Japan. 1000 car users of varying income levels in each market responded to questions regarding their car purchasing behavior, understanding of automotive sustainability and preferences for the automotive interior. This survey supports the importance of Asahi Kasei’s Healthy Car Portfolio to help OEMs satisfy the needs of the end user.

Consumers still want to own a vehicle

Whether new or used, survey respondents prefer to continue to pursue ownership in the future. Car sharing or not having a car were not attractive options (Fig.1).

84% of car users in China prefer to buy, finance or lease a new car, and they are willing to sp