Karen McIntyre, editor07.08.21
Daio Paper has launched a fourth medium-term business plan with the slogan, Gear UP, The Next Growth Stage to a New Future. The basic policies of the plan are establishing a strong a resilient business portfolio; improve financial strength and respond to climate change by achieving carbon neutral status by 2050.
Daio will aim to build an even better competitive advantage in the pulp and paper business by capitalizing on the results of strategic investment and structural reforms. Meanwhile, in its Household and Personal Care (HPC) business, Daio is planning an aggressive overseas expansion of its existing hygiene businesses.
By 2023, Daio expects that its HPC sales will, for the first time, exceed sales of the P&P category thanks to product development attracting new customers, enhancing supply capacity and advancing multi-category expandsion by leveraging Ellerair’s brand strength. Additionally, Daio will accelerate its overseas business. Measures here include entry into China’s feminine hygiene market and increasing sales of household paper and adult diapers and enhancing its product line-up, particularly in the
Daio will aim to build an even better competitive advantage in the pulp and paper business by capitalizing on the results of strategic investment and structural reforms. Meanwhile, in its Household and Personal Care (HPC) business, Daio is planning an aggressive overseas expansion of its existing hygiene businesses.
By 2023, Daio expects that its HPC sales will, for the first time, exceed sales of the P&P category thanks to product development attracting new customers, enhancing supply capacity and advancing multi-category expandsion by leveraging Ellerair’s brand strength. Additionally, Daio will accelerate its overseas business. Measures here include entry into China’s feminine hygiene market and increasing sales of household paper and adult diapers and enhancing its product line-up, particularly in the
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