Tara Olivo, Associate Editor01.23.19
U.S. skincare brand Neutrogena is launching a first-of-its-kind personalized sheet mask that will be delivered directly consumers’ homes. Earlier this month, Neutrogena MaskiD was unveiled at the Consumer Electronics Showcase (CES) in Las Vegas.
According to Dr. Michael Southall, head of R&D Innovation at Neutrogena, the idea for the personalized product started with the 2018 launch of the Neutrogena Skin360. The smartphone-enabled tool allows consumers to understand their skin at a deeper level by measuring the skin’s health above and below the surface—using technology once only available to dermatologists to record metrics including pore size, fine lines, and moisture levels.
“Our consumers who embraced the Neutrogena Skin360 told us how excited they are to finally understand the unique aspects of their own skin—and they told us they want more,” Dr. Southall says. “We challenged our Neutrogena scientists to go beyond personalized an
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nonwovens Industry for FREE
FREE SUBSCRIPTION
