Karen McIntyre, editor01.04.17
Saying that the recently announced purchase of Hypermarcas checks off all five of Ontex’s acquisition strategy goals, CEO Charles Bouaziz called the transaction, which will close in the first quarter, a key milestone for the Belgian company. By integrating Hypermarcas into its business, Ontex is growing its presence in adult incontinence, increasing its presence outside of Western Europe, strengthening its branded businesses, achieving attractive returns and synergies and integrating achievable operational and commercial disruptions, the company’s chief told investors and analysts shortly after the acquisition was announced last month.
With annual sales of €343 million, Hypermarcas has a number one position in the Brazilian adult incontinence market with its established Bigfral brand as well as its newer, value-oriented Adult Max line. The inclusion of these lines, which represent about 22-25% of Hypermarcas’ total business, will increase growth in this category from 5.6% to 7% for Ontex.
The acquisition will bring Ontex’s sales outsid
With annual sales of €343 million, Hypermarcas has a number one position in the Brazilian adult incontinence market with its established Bigfral brand as well as its newer, value-oriented Adult Max line. The inclusion of these lines, which represent about 22-25% of Hypermarcas’ total business, will increase growth in this category from 5.6% to 7% for Ontex.
The acquisition will bring Ontex’s sales outsid
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