BabyBackups: Saving one tiny outfit at a time

Diaper blowouts—fecal leakages up babies’ backs—are bound to happen during the first year or so of caring for an infant, but now there is a solution for parents to prevent these spills and avoid ruining clothes that could end up permanently stained.   Two years ago the founders of Pittsburgh, PA-based Sienabena LLC, Steve and Megan DeFrancesco, came up with the idea for BabyBackups, a nonwoven absorbent diaper extender pad that adheres to the back of baby diapers.   “It was actually my wife’s idea,” Mr. DeFrancesco says. “We had issues with two of our kids with the diapers not holding everything in. She’s a stay at home mom and I was working full time, and I’d hear about these stories, but I never got to experience them.”   But with their second child, daughter Siena, DeFrancesco was working from home part-time and he finally saw the diaper blowouts first-hand. “I thought, ‘Well, this is awful,