• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Fluff Pulp Market Faces Year of Transition

    Roofing & Construction Report

    Investment Continues for Needlepunch Nonwovens

    Sustainability Report

    Spunmelt Nonwovens Update
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show

    The Honest Company to Sell Diapers, Wipes at Walmart

    Thinx Launches Moist Panties Campaign

    Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More

    EDANA Celebrates 50th Anniversary
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    The Honest Company to Sell Diapers, Wipes at Walmart

    Thinx Launches Moist Panties Campaign

    Vegeto Turns Milkweed Fibers into Nonwovens

    INDA Names Three Finalists for WOW Innovation Award

    Proof Launches Reusable Period Products in Walmart Stores
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Executive Talks: 5K Fibres' President Doug Brown

    Borealis, Grabher Partner to Recycle Face Masks

    Glatfelter, Blue Ocean Closures Receives Sustainability Award at IDEA22

    Investment Continues for Needlepunch Nonwovens

    Murtra Nonwovens
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily

    Southeast Asian 5 Nonwoven Capacity and Demand Development

    Chinese Baby Diaper Brands

    Retail Disposable Hygiene in Southeast Asia and China: Growth Outlook, Challenges, Opportunities

    Albarrie Installs Stenter
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Vegeto Turns Milkweed Fibers into Nonwovens

    Rif care Launches Hemp-Based Period Products

    Boots to Prohibit Sale of Plastic-Based Wipes

    Dyper Partners with rePurpose Global to Remove Nearly 100,000 KG of Plastic Waste from Environment

    Borealis, Grabher Partner to Recycle Face Masks
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Bast Fibre Technologies Inc.

    Shemesh Automation

    Investkonsult Sweden AB

    WEIMA America, Inc.

    Schott & Meissner Maschinen- und Anlagenbau GmbH
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    BabyBackups: Saving one tiny outfit at a time

    Pittsburgh parents develop diaper extender pad to prevent diaper blowouts.

    Tara Olivo, associate editor09.17.15
    Diaper blowouts—fecal leakages up babies’ backs—are bound to happen during the first year or so of caring for an infant, but now there is a solution for parents to prevent these spills and avoid ruining clothes that could end up permanently stained.
     
    Two years ago the founders of Pittsburgh, PA-based Sienabena LLC, Steve and Megan DeFrancesco, came up with the idea for BabyBackups, a nonwoven absorbent diaper extender pad that adheres to the back of baby diapers.
     
    “It was actually my wife’s idea,” Mr. DeFrancesco says. “We had issues with two of our kids with the diapers not holding everything in. She’s a stay at home mom and I was working full time, and I’d hear about these stories, but I never got to experience them.”
     
    But with their second child, daughter Siena, DeFrancesco was working from home part-time and he finally saw the diaper blowouts first-hand. “I thought, ‘Well, this is awful,’ so I told my wife, ‘Why don’t you find something to solve this? Try different diapers...somewhere someone’s got to have something that would fix this problem.’”
     
    After being unable to find a solution, Mrs. DeFrancesco came up with a makeshift application that seemed to work—a modified feminine pad. With their daughter’s baptism coming up—white gown and all—the DeFrancescos put the experiment to work. “We went through the whole ceremony and the dress stayed white, and afterwards we looked in there and there was a lot in the diaper, so it worked. After that, the light bulb kind of went off in my head,” Mr. DeFrancesco says.
     
    After searching and finding through blogs and mom forums on the internet that other parents were having the same problem, Mr. DeFrancesco did a lot of patent searching. He says nothing similar to their product idea was applied for and there was nothing like it on the market, so that is when they decided to move forward with a design, apply for patents and have the pad manufactured.
     
    After experimenting with several designs on their own kids, as well as young children of family and friends, they found a shape that fit really well—a cloud shape—and DeFrancesco says that it seemed comfortable for the children and it worked really well. “The center is a wood pulp with SAP (superabsorbent polymers), and it is much thicker in the very center of the pad than it is out towards the edges. So it fits the contour of the baby’s back. Not only is it absorbent, but it acts as a wedge to fill that gap the diapers don’t fill,” he explains.
     
    On the back of the pad is an adhesive peel strip that sticks inside the diaper. On the front of the pad that goes against the baby’s back, there’s a blue indicator line to let parents know where the pad should sit in the diaper.
     
    After numerous rounds of testing the product, the DeFrancescos determined that one size worked best. “That was one of the things we kicked around for a while, having two different sizes. During our testing we had tried two different sizes and it seemed like it didn’t really make a difference, so that’s why we ended up going with one size. We say it’s really meant for diapers sizes 0-4. We’ve had people tell us that they’ve used them on larger diapers—diapers 5 and even 6.”
     
    People have even used them on cloth diapers, he adds, which they never thought would happen, and some users have said they have used the pads in the front of the diaper to catch urine leaks, and they work well there too.
     
    As of right now, DeFrancesco says there’s nothing similar to BabyBackups on the market, but that its only real competitor is a company that has made a cloth wrap that goes around the outside of the diaper and the outside of the baby’s back. It lets the feces out of the diaper and traps it higher on the baby’s back. He thinks this is a very messy solution.
     
    “Our thought the whole time for this was that BabyBackups is kind of like a stock gap measure,” he says. “We really think that diaper companies should just change their design because it seems like it would be pretty easy to do and incorporate our type of contour into the top of the diaper, and then it would be set, you would just have one product to deal with.”
     
    BabyBackups is currently available in quantities of 25 per box on the company’s website at www.babybackups.com, Amazon.com and one local store in Pittsburgh, and they have also partnered with the e-commerce website Zulily on certain diaper promotions. This year, DeFrancesco points out that they’re making a big push towards getting the product into retail stores, and the company will be attending this year’s ABC Kids Expo in Las Vegas next month to continue spreading the word of its innovative product.
     
    Something else sure to give BabyBackups more exposure is that it was recently named a finalist by INDA, the Association of the Nonwoven Fabrics Industry, for the Visionary Award that will be presented at this year’s Hygienix conference. BabyBackups will compete against the Always Discreet adult incontinence product from Procter & Gamble and a leak-proof pouch for men by McAirlaid’s.
     
    “We are extremely excited and honored to be a finalist for the INDA Visionary Award,” DeFrancesco says. “We developed BabyBackups to help other parents avoid messy situations, and never envisioned it being nominated for such an award. To be recognized by INDA, and grouped with brands such as Always, makes us feel like we've already won.”
    Related Searches
    • absorbent
    • SAP
    • pads
    • incontinence
    Related Knowledge Center
    • Airlaid
    • Diaper, Baby
    • Adult Incontinence

    Related Content

      Breaking News
      • 'Right' Hygiene Conference to be Held in June
      • Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      • H&V Appoints Vice President and General Counsel
      • The Honest Company to Sell Diapers, Wipes at Walmart
      • Jim Cree Joins Monadnock Nonwovens
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Fluff Pulp Market Faces Year of Transition



      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
      Jordan Process Receives Nutrasource ICAP Certification for CBD
      FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements
      Coatings World

      Latest Breaking News From Coatings World

      AGM Secures Exclusive Distribution Agreement with Indian Partner Imkemex
      Microban Announced as Lead Sponsor of BCF Annual Conference and Dinner 2022
      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Robocath Presents Results from R-Evolution Clinical Study
      Medtronic's Resolute Onyx Drug-Eluting Stent Shows Success for Left Main PCI
      Medtronic Shares 3-Year Renal Denervation Blood Pressure Trial Data
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Emergent CDMO Case Studies: Project Design & Implementation of Fill/Finish Technologies
      Aptar Pharma Launches HeroTracker Sense
      MasterControl Features Quality Management and Manufacturing Execution Systems
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Mielle Organics Welcomes Steve Pamon to Advisory Board
      Makeup Revolution Expands into Walgreens
      Nu Skin Joins EcoBeautyScore Consortium
      Happi

      Latest Breaking News From Happi

      Revolution Beauty Expands Makeup Revolution Into Walgreens
      Barentz Develops Electronic Personal Care Product Guide
      P&G Temporarily Closes Downtown Cincinnati Office Due to Potential Security Concerns
      Ink World

      Latest Breaking News From Ink World

      Nazdar Ink Technologies to Showcase Latest Ink Innovations at FESPA Global Print Expo 2022
      Epson Introduces First Direct-to-Fabric Printer for North America
      ProAmpac Facilities Secure Safety Awards 2022
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      In-Mold Decorating Association announces 2022 IMDA Awards Competition
      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      'Right' Hygiene Conference to be Held in June
      Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      H&V Appoints Vice President and General Counsel
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Envista To Acquire Osteogenics
      Exactech Earns Breakthrough Status for JointMedica's Polymotion Hip Resurfacing
      Orthotic Brace Suppliers Convicted in $6.5M Fraud Scheme
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Emerson Earns Third Consecutive 2022 ENERGY STAR Partner of the Year Award
      First Solar to Sell Japan Project Development, O&M Platforms to PAG Real Assets
      Jabil Strengthens Additive Manufacturing Offerings

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login