04.24.25
Saudi German Company for Nonwoven Products (SGN) is introducing Sofina, a new brand embodying innovation and luxury in spunbond nonwovens, powered by its latest Reicofil 5 Technology and proprietary innovations.
Sofina derives its name from the combination of "soft" and "ina," evoking a sense of luxury and gentleness. It represents a significant leap forward in SGN’s evolution, aiming to redefine standards in softness, elegance and sophistication.
Sofina is strategically segmented into three tiers to cater to diverse market needs:
• Sofina Essence: Premium materials that epitomize the essential qualities of SGN nonwovens, offering unparalleled quality and superior softness for the premium market segment.
• Sofina: Stepping into the luxury segment, these materials enhance the softness, bulk, and tactile feel, catering to markets where luxurious comfort is paramount.
• Sofina Royale: The pinnacle of opulence, offering unmatched levels of softness and bulk. Sofina Royale is designed for customers who demand the very best in nonwoven materials.
• Sofina Essence: Premium materials that epitomize the essential qualities of SGN nonwovens, offering unparalleled quality and superior softness for the premium market segment.
• Sofina: Stepping into the luxury segment, these materials enhance the softness, bulk, and tactile feel, catering to markets where luxurious comfort is paramount.
• Sofina Royale: The pinnacle of opulence, offering unmatched levels of softness and bulk. Sofina Royale is designed for customers who demand the very best in nonwoven materials.
Based on extensive market research, Sofina responds to the evolving consumer preferences for premium and luxury segments within the diaper market. It aligns with SGN’s core principles of quality, customer engagement, agility and supply chain excellence.
Sofina will initially focus on the North American and European markets, leveraging SGN’s robust distribution networks in these regions to ensure widespread availability and accessibility.
www.sgn.com.sa
