At Hygienix, H.B. Fuller will present its atest adhesive innovations, designed to bring efficiencies and fuel growth for the manufacturers of the absorbent products, including:
- Full-Care® 6215 new generation positioning adhesive with potential for up to 25% cost savings behind coat weight reduction, while ensuring consistent stable peel over time across various garment materials.
- Full-Care® 8220 series of high-performing, cost-competitive elastic attachment adhesives with high creep resistance to ensure a comfortable fit and dependable leakage control.
- Latest generation of Wetness Indicator 9505, designed to grow consumer satisfaction thanks to clear, noticeable indication of wetness for timely diaper change.
- Efforts and capabilities as we address increasing concerns for Substances of Interest (SOI) in disposable hygiene articles.
- Sustainable adhesive portfolio that includes a series of adhesives for difficult to bond cotton substrates, as well as adhesives with bio-based content.
Global hygiene industry growth is slowing down, driven by continuous macroeconomic weakness and unstable consumer sentiment, according to a recent briefing from Euromonitor International. Political uncertainty caused by ongoing debates over tariffs continues to raise concern about their effect on the industry. Tariffs announced in August will impact some disposable hygiene nonwoven products, including feminine napkins and baby diapers, which could lead to an average market price increase.
As prices increase, consumers will likely turn to affordable products offered by online retailers and private labels – a trend that will only grow as talks of a recession increase. The convenience of e-commerce and affordability of private labels put pressure on brands to not only decrease pricing, but also focus on value-added innovations.
This challenge is shared with suppliers, which need to deliver innovations that drive efficiencies to the manufacturers of the absorbent hygiene articles in an effort to combat price pressure.