Royale Premium Diapers, Irving Personal Care's only Canadian branded diaper line, has formed a new partnership with Baby Love, the country's largest diaper donor. This program will provide access to high-quality, Canadian-made, hypoallergenic diapers for under-resourced families across Toronto.
"Partnerships like this are about helping families when they need it most and making sure our communities have what they need to grow," says Robert K. Irving, president of Irving Personal Care.
Since its inception in 2022, Baby Love has distributed almost 2 million diapers to more than 8000 families through 13 community partners. Starting in July, they will provide Royale Premium Diapers, ensuring consistent access to quality diapers for families experiencing diaper insecurity. This partnership with Royale will help Baby Love reach their goal of distributing one million diapers in 2025 alone.
“We’re grateful to Royale for joining us in the fight against diaper need, a health crisis affecting one in five families in our city,” says Jessica van Rooyen, executive director of Baby Love. “As a Canadian charity, we’re proud to offer Baby Love families premium, hypoallergenic diapers made right here at home. Together, we’re protecting babies’ health, supporting parental well-being, and helping families thrive.”
