07.29.25
RedDrop, a rising star in the wellness industry for its innovative tween period care and education, announces its rebrand to Scarlet*. The rebrand reflects the company’s new educational period care product line that supports tweens and teens at every stage of their period care and puberty journey and its upcoming launch into The Wellness Shop at Ulta Beauty within 350+ stores and across ulta.com, further expanding access to thoughtful, age-appropriate solutions to even more guests.
Starting the week of Aug. 10, Scarlet’s new products made for tweens and teens will be available at Ulta Beauty stores nationwide, featured across The Wellness Shop, the retailer's curated assortment of innovative products supporting holistic well-being. Driving differentiation across the retailer’s assortment, Scarlet will bring its mission-driven collection to new guests at one of beauty’s most loved retail destinations:
Ulta Beauty will also carry Scarlet’s rebranded curated period kit for tweens, the IRL Kit and Refill Kit, designed to help tweens and teens navigate their first period experiences and beyond with confidence and ease.
RedDrop products rebranded to Scarlet include period swimwear, period underwear, pads and hygiene wipes, while new and improved Scarlet menstrual educational tools include online period prep classes, period trackers, a Bathroom Pass for the school year and new booklets that come in every period kit. All Scarlet products are non-toxic, PFAS-free and fragrance-free.
Co-founded in 2019 by educator Dana Roberts and physician Monica Williams, RedDrop has made period care more accessible for over 1 million tweens and teens, and Scarlet is committed to addressing the gap in the period care market for specially sized period products made for school-aged girls’ bodies and flows.
“Scarlet is like your big sister, for first periods and beyond,” says Williams, co-founder of Scarlet. “For six years, RedDrop laid the foundation for normalizing period care for tweens and their families, and Scarlet is taking that one step further by expanding our reach and creating a more inclusive period care aisle. Our expansion to Ulta Beauty comes as parents and their kids are preparing for a new school year and looking to add new essentials to their back-to-school lists.”
“This company was built on the belief that all girls should have access to approachable period educational resources and affordable period care products made just for them,” says Roberts, co-founder of Scarlet. “As Scarlet, we are focused on continuing to deliver on that mission and empowering tweens and teens on their period journeys with the tools they need to advocate for themselves.”
Scarlet products will be available on ulta.com Aug. 4, at Ulta Beauty stores nationwide the week of Aug. 10 and on tryscarlet.com in September.
“At Ulta Beauty, we are proud to welcome Scarlet into The Wellness Shop and amplify their mission through Sparked – two platforms designed to spotlight innovation, inclusivity and purpose,” says Laura Beres, vice president of wellness at Ulta Beauty. “Scarlet’s mission to meet girls and their families with empathetic, education-first period care aligns perfectly with our ongoing commitment to support holistic well-being across every age and every stage. We’re thrilled to introduce Scarlet to our guests, just in time for the back-to-school season.”
In November 2024, RedDrop won the $1 Million Grand Prize from Black Ambition, Pharrell Williams’ non-profit organization to support Black and Hispanic entrepreneurs, to further its mission to address menstrual inequity with tween period products and educational resources.
* Scarlet (scarletperiod.com) is an established brand that predates RedDrop’s rebrand. Scarlet is not affiliated in any way with RedDrop or its new branding.
Starting the week of Aug. 10, Scarlet’s new products made for tweens and teens will be available at Ulta Beauty stores nationwide, featured across The Wellness Shop, the retailer's curated assortment of innovative products supporting holistic well-being. Driving differentiation across the retailer’s assortment, Scarlet will bring its mission-driven collection to new guests at one of beauty’s most loved retail destinations:
- Menstrual cup ($24.99 for one cup): Offers up to 12 hours of protection or 18 mL of flow, reusable for up to 10 years, comes in size XS;
- Tampons ($7.99 for 18-count pack): Holds 3-6 mL of flow, great for lighter flows;
- Period Kit + ($39.99 for one kit): A period kit for teens, includes new Scarlet tampons (18), menstrual cup and Scarlet pads (36), plus new educational booklets about puberty and periods.
Ulta Beauty will also carry Scarlet’s rebranded curated period kit for tweens, the IRL Kit and Refill Kit, designed to help tweens and teens navigate their first period experiences and beyond with confidence and ease.
RedDrop products rebranded to Scarlet include period swimwear, period underwear, pads and hygiene wipes, while new and improved Scarlet menstrual educational tools include online period prep classes, period trackers, a Bathroom Pass for the school year and new booklets that come in every period kit. All Scarlet products are non-toxic, PFAS-free and fragrance-free.
Co-founded in 2019 by educator Dana Roberts and physician Monica Williams, RedDrop has made period care more accessible for over 1 million tweens and teens, and Scarlet is committed to addressing the gap in the period care market for specially sized period products made for school-aged girls’ bodies and flows.
“Scarlet is like your big sister, for first periods and beyond,” says Williams, co-founder of Scarlet. “For six years, RedDrop laid the foundation for normalizing period care for tweens and their families, and Scarlet is taking that one step further by expanding our reach and creating a more inclusive period care aisle. Our expansion to Ulta Beauty comes as parents and their kids are preparing for a new school year and looking to add new essentials to their back-to-school lists.”
“This company was built on the belief that all girls should have access to approachable period educational resources and affordable period care products made just for them,” says Roberts, co-founder of Scarlet. “As Scarlet, we are focused on continuing to deliver on that mission and empowering tweens and teens on their period journeys with the tools they need to advocate for themselves.”
Scarlet products will be available on ulta.com Aug. 4, at Ulta Beauty stores nationwide the week of Aug. 10 and on tryscarlet.com in September.
“At Ulta Beauty, we are proud to welcome Scarlet into The Wellness Shop and amplify their mission through Sparked – two platforms designed to spotlight innovation, inclusivity and purpose,” says Laura Beres, vice president of wellness at Ulta Beauty. “Scarlet’s mission to meet girls and their families with empathetic, education-first period care aligns perfectly with our ongoing commitment to support holistic well-being across every age and every stage. We’re thrilled to introduce Scarlet to our guests, just in time for the back-to-school season.”
In November 2024, RedDrop won the $1 Million Grand Prize from Black Ambition, Pharrell Williams’ non-profit organization to support Black and Hispanic entrepreneurs, to further its mission to address menstrual inequity with tween period products and educational resources.
* Scarlet (scarletperiod.com) is an established brand that predates RedDrop’s rebrand. Scarlet is not affiliated in any way with RedDrop or its new branding.
