Drylock Technologies Offers Packaging Breakthrough

Drylock Technologies is unveiling a breakthrough in packaging—a new, patented nonwoven solution that showcases a product's exceptional softness before the packaging is even opened.

The packaging, which was developed in partnership with the major Belgian retail chain Colruyt, is able to visually and physically reflect the softness of the product inside, creating an instant connection with consumers right there on the shelf. In-store, it received highly positive feedback from both retail teams and end consumers.

Some of the reactions included:

• “I was very pleasantly surprised by the renewed packaging. Well done! I hope to see more of this in the future instead of plastic packaging.”
• “I think it gives a visual impression of what the diaper itself looks like.”
• “Nice, it gives an idea of the softness of the diaper itself!”

 
Feedback like this confirms that this is more than just a new pack—it’s a new way of expressing product value and brand promise, according to Drylock Technologies. This breakthrough marks another proud milestone in Drylock’s ongoing journey to innovate to protect. From cutting-edge product design to smarter materials, we believe progress comes from reimagining every detail. With each advancement, we move closer to a future where performance, sustainability, and consumer experience go hand in hand.