06.30.25
Millie Moon, an award-winning baby care brand, announced its expansion into Walmart. Beginning this week, Millie Moon's Luxury Diapers and Sensitive Wipes are now available on Walmart.com and rolling out to thousands of Walmart stores nationwide.
The Walmart launch makes Millie Moon's premium, high-performing diapers and wipes more accessible than ever, offering millions of Walmart shoppers a new option for elevated baby care. The expansion supports Millie Moon's mission to bring uncompromising quality and comfort to families everywhere—now with the added convenience of Walmart's trusted in-store and online shopping experience.
"We are thrilled to be partnering with Walmart as we continue our U.S. growth," says Amelia Watson, head of marketing at Millie Moon. "Their commitment to delivering trusted, high-quality products to families aligns perfectly with our mission. This is an opportunity for Millie Moon to help even more parents discover baby care that doesn't sacrifice on performance, softness, or design."
Since launching, Millie Moon has rapidly grown a loyal following among parents across the country, with over 14,000 five-star reviews and accolades from trusted sources like Parents, Good Housekeeping, and The Bump. Known for its signature CloudTouch Softness and premium features, the brand has become a go-to for discerning families seeking luxury-level care at an accessible price.
"Walmart is focused on expanding its assortment of trusted, high-quality baby brands – ones that truly resonate with parents," says Rylan Allen, vice president of Baby, Merchandising. "Millie Moon offers that great combination of premium performance and everyday affordability, and we're excited to welcome the brand to Walmart and offer it to our customers both in store and online."
The Walmart launch makes Millie Moon's premium, high-performing diapers and wipes more accessible than ever, offering millions of Walmart shoppers a new option for elevated baby care. The expansion supports Millie Moon's mission to bring uncompromising quality and comfort to families everywhere—now with the added convenience of Walmart's trusted in-store and online shopping experience.
"We are thrilled to be partnering with Walmart as we continue our U.S. growth," says Amelia Watson, head of marketing at Millie Moon. "Their commitment to delivering trusted, high-quality products to families aligns perfectly with our mission. This is an opportunity for Millie Moon to help even more parents discover baby care that doesn't sacrifice on performance, softness, or design."
Since launching, Millie Moon has rapidly grown a loyal following among parents across the country, with over 14,000 five-star reviews and accolades from trusted sources like Parents, Good Housekeeping, and The Bump. Known for its signature CloudTouch Softness and premium features, the brand has become a go-to for discerning families seeking luxury-level care at an accessible price.
"Walmart is focused on expanding its assortment of trusted, high-quality baby brands – ones that truly resonate with parents," says Rylan Allen, vice president of Baby, Merchandising. "Millie Moon offers that great combination of premium performance and everyday affordability, and we're excited to welcome the brand to Walmart and offer it to our customers both in store and online."
