06.02.25
Rael, a period care and skincare brand, is making its biggest retail expansion yet – bringing its products into 50,000 retail doors globally, including launches at Walmart, Ulta Beauty, and Walgreens.
Since launching in 2017, Rael has transformed the period care industry with its holistic solutions that support the body through every phase of the 28-day menstrual cycle—not just during a period. Beginning with its No. 1 best-selling organic cotton pads on Amazon and now boasting +60 products for every phase of a cycle, the brand is poised to reach millions more, redefining K-beauty’s impact on wellness and ensuring that all people who menstruate have access to safe, effective period care products, and self-care and skincare products that serve “the other 23 days” of the menstrual cycle.
“These retail partnerships are more than just expansion—they represent a shift in how we approach cycle syncing and self-care in the U.S.,” says Yanghee Paik, CEO and co-founder of Rael. “Our mission has always been to make clean, high-performance cycle care accessible to all, and we’re thrilled to bring our holistic solutions to even more people nationwide – including zip codes where products powered with Korean technology weren’t readily available for purchase before this ‘summer wave’ of retailer launches.”
Rael’s retail expansion this year includes its Ulta Beauty Wellness Launch in March and July. In a groundbreaking move, Rael is entering Ulta Beauty’s wellness category—a first-of-its-kind in-store offering for Ulta Beauty that blends period care with skincare. Available online starting March 23, 2025, and in 300 Ulta Beauty’s stores by July 20, 2025, this expansion solidifies Rael’s role in bridging the gap between beauty and cycle care.
In May, Rael’s organic period care line hit 1549 Walmart stores nationwide, offering shoppers a clean, high-performance alternative to conventional products. This launch is a pivotal step in Rael’s commitment to expanding access to safe, effective menstrual care. In June, Walmart will also introduce Rael’s pain relief collection to 2700 stores, including the brand’s innovative Heating Patch for Menstrual Cramps.
In July, Walgreens will bring Rael’s comprehensive lineup of clean, hormone-conscious products to more than 5000 stores nationwide. With a thoughtfully curated assortment spanning period care, cramp relief, intimate wellness, and K-beauty-inspired skincare, Rael is helping to reimagine how customers approach everyday self-care. This rollout underscores Walgreens’ continued commitment to offering modern wellness solutions that reflect the needs of today’s consumers.
“As our guests continue to embrace a more holistic approach to beauty and wellbeing, we’re proud to introduce brands like Rael that meet their evolving needs with intention and innovation. Rael is a pioneer in seamlessly connecting cycle care with skin care - empowering guests to care for their bodies with solutions that feel elevated, effective, and thoughtfully designed,” says Laura Beres, VP of Wellness at Ulta Beauty. “As we expand our wellness offerings, we remain committed to supporting women’s health in a more comprehensive, holistic way. Rael’s addition to our assortment reflects where the intersection of beauty and wellness is headed, and we’re excited to support our community with products that honor the full spectrum of self-care.”
Since launching in 2017, Rael has transformed the period care industry with its holistic solutions that support the body through every phase of the 28-day menstrual cycle—not just during a period. Beginning with its No. 1 best-selling organic cotton pads on Amazon and now boasting +60 products for every phase of a cycle, the brand is poised to reach millions more, redefining K-beauty’s impact on wellness and ensuring that all people who menstruate have access to safe, effective period care products, and self-care and skincare products that serve “the other 23 days” of the menstrual cycle.
“These retail partnerships are more than just expansion—they represent a shift in how we approach cycle syncing and self-care in the U.S.,” says Yanghee Paik, CEO and co-founder of Rael. “Our mission has always been to make clean, high-performance cycle care accessible to all, and we’re thrilled to bring our holistic solutions to even more people nationwide – including zip codes where products powered with Korean technology weren’t readily available for purchase before this ‘summer wave’ of retailer launches.”
Rael’s retail expansion this year includes its Ulta Beauty Wellness Launch in March and July. In a groundbreaking move, Rael is entering Ulta Beauty’s wellness category—a first-of-its-kind in-store offering for Ulta Beauty that blends period care with skincare. Available online starting March 23, 2025, and in 300 Ulta Beauty’s stores by July 20, 2025, this expansion solidifies Rael’s role in bridging the gap between beauty and cycle care.
In May, Rael’s organic period care line hit 1549 Walmart stores nationwide, offering shoppers a clean, high-performance alternative to conventional products. This launch is a pivotal step in Rael’s commitment to expanding access to safe, effective menstrual care. In June, Walmart will also introduce Rael’s pain relief collection to 2700 stores, including the brand’s innovative Heating Patch for Menstrual Cramps.
In July, Walgreens will bring Rael’s comprehensive lineup of clean, hormone-conscious products to more than 5000 stores nationwide. With a thoughtfully curated assortment spanning period care, cramp relief, intimate wellness, and K-beauty-inspired skincare, Rael is helping to reimagine how customers approach everyday self-care. This rollout underscores Walgreens’ continued commitment to offering modern wellness solutions that reflect the needs of today’s consumers.
“As our guests continue to embrace a more holistic approach to beauty and wellbeing, we’re proud to introduce brands like Rael that meet their evolving needs with intention and innovation. Rael is a pioneer in seamlessly connecting cycle care with skin care - empowering guests to care for their bodies with solutions that feel elevated, effective, and thoughtfully designed,” says Laura Beres, VP of Wellness at Ulta Beauty. “As we expand our wellness offerings, we remain committed to supporting women’s health in a more comprehensive, holistic way. Rael’s addition to our assortment reflects where the intersection of beauty and wellness is headed, and we’re excited to support our community with products that honor the full spectrum of self-care.”
