05.27.25
Millie Moon Luxury Nappies have launched in Australia and are now available exclusively at Woolworths.
Millie Moon offers expertly crafted, feather-soft nappies, nappy pants and baby wipes that combine premium performance with accessible pricing. Designed with CloudTouch Softness, Millie Moon nappies are gentle on delicate skin while delivering up to 12 hours of protection thanks to their ultra-absorbent core, double leak guards, and secure high waistband.
Designed to be gentle on skin, Millie Moon's range is free from lotions, latex and fragrance; dermatologically tested; and certified by leading organizations including Oeko-Tex and Dermatest. The brand also features a pH-balanced layer specifically developed for sensitive skin, making it a trusted choice for even the newest arrivals.
The excitement around the launch was echoed in a statement from the brand: "Millie Moon was born from a simple belief: that every baby deserves the very best," says Amelia Watson, head of marketing, Millie Moon. "We're thrilled to now bring our award-winning nappies to families in Australia with the support of Woolworths."
Since launching in 2021, Millie Moon has experienced rapid growth, quickly becoming Target USA's fastest-growing nappy brand and now accounting for 14% of the retailer's total nappy sales. The brand's Canadian expansion via Loblaws and entry into New Zealand further solidified its position as a rising global favorite. Millie Moon products have been recognized with major awards, including the Good Housekeeping Parenting Award and Parents Best for Baby.
Millie Moon offers expertly crafted, feather-soft nappies, nappy pants and baby wipes that combine premium performance with accessible pricing. Designed with CloudTouch Softness, Millie Moon nappies are gentle on delicate skin while delivering up to 12 hours of protection thanks to their ultra-absorbent core, double leak guards, and secure high waistband.
Designed to be gentle on skin, Millie Moon's range is free from lotions, latex and fragrance; dermatologically tested; and certified by leading organizations including Oeko-Tex and Dermatest. The brand also features a pH-balanced layer specifically developed for sensitive skin, making it a trusted choice for even the newest arrivals.
The excitement around the launch was echoed in a statement from the brand: "Millie Moon was born from a simple belief: that every baby deserves the very best," says Amelia Watson, head of marketing, Millie Moon. "We're thrilled to now bring our award-winning nappies to families in Australia with the support of Woolworths."
Since launching in 2021, Millie Moon has experienced rapid growth, quickly becoming Target USA's fastest-growing nappy brand and now accounting for 14% of the retailer's total nappy sales. The brand's Canadian expansion via Loblaws and entry into New Zealand further solidified its position as a rising global favorite. Millie Moon products have been recognized with major awards, including the Good Housekeeping Parenting Award and Parents Best for Baby.
