Pull-Ups Debuts Potty Training App

Pull-Ups announced the launch of its new Potty with Pull-Ups ft. Disney Jr. app. Unlike other potty training apps on the market, targeted to only parents or kids, Potty with Pull-Ups ft. Disney Jr. offers step-by-step resources for parents and interactive content featuring characters from Disney Jr.'s hit series "Mickey Mouse Clubhouse" and the upcoming "Mickey Mouse Clubhouse+" to help keep kids engaged throughout the process.

The Pull-Ups team utilized more than 35 years of research and expertise in potty training to develop this new resource for families to tackle the biggest challenges throughout this process, including how to motivate a child to potty train. In early testing, 80% of app users agreed Potty with Pull-Ups ft. Disney Jr. will help motivate their child to potty train* (*based on a survey of 131 app users), as kids can now engage with their favorite characters through an assortment of Pull-Ups products and the new app's interactive Disney Jr. content.

"With the launch of the Potty with Pull-Ups ft. Disney Jr. app, we're bringing our potty training know-how into the digital world," says Aaron Gretebeck, Kimberly-Clark's North American vice president of Pull-Ups. "We're excited to give parents and kids a new resource to make the potty training journey a little more manageable — and a lot more fun."

"We look forward to bringing an element of magic and excitement to our youngest fans through this new app," says Liz Shortreed, senior vice president of The Americas & Global Softlines at Disney Consumer Products. "By combining the fun and familiarity of beloved Disney Jr. characters with the proven expertise of Pull-Ups, we're helping turn a sometimes challenging milestone into a moment of joy, confidence, and celebration for both parents and kids alike."

Potty with Pull-Ups ft. Disney Jr. makes the potty training process feel more manageable through dedicated resources, including:

• Potty Training Readiness Quiz: Parents can assess if their child is ready to start potty training with a simple quiz.
• Parent Potty Plan: The app breaks down potty training into seven achievable milestones, making progress feel more attainable with small steps. Unlike rigid training programs, milestones are flexible and allow for an individualized pace.
• Event Tracker: Parents can log accidents, potty attempts and successes. A built-in algorithm provides real-time insights on progress and suggests when their child might be ready to take the next step.
• Reminders & Notifications: Parents can set custom reminders for potty breaks and to track daily potty training practice.
• Setback Support: In the event of a setback, the app provides supportive content and allows for breaks when needed.

What sets this app apart from others on the market is the interactive elements for kids to participate in during the potty training process. Kids can unlock a rock band game featuring characters from Disney Jr.'s hit series "Mickey Mouse Clubhouse" and the upcoming new series "Mickey Mouse Clubhouse+" debuting this summer.

• To start, kids can choose Mickey Mouse or Minnie Mouse as their band leader; the leader will offer encouragement and praise with every potty practice.
• As kids reach milestones, they will unlock new instruments and other "Mickey Mouse Clubhouse" characters to continue building their band, making progress even more fun.
• Once all milestones have been achieved, kids can enjoy a special in-app graduation concert with Mickey Mouse or Minnie Mouse, and the rest of their band, playing a custom version of Disney Jr.'s "Let's Play!" song that celebrates their achievement.

The Potty with Pull-Ups ft. Disney Jr. app is available now in the iOS App Store and Google Play Store within the U.S. for free.