The Honest Company has named Curtiss Bruce, seasoned finance executive, as its next chief financial officer, effective June 2, 2025.
Bruce brings over 30 years of experience, including 10 years in executive-level finance roles, in the consumer products sector. He currently serves as Senior Vice President, Corporate Financial Planning and Analysis and Investor Relations at Hain Celestial Group. In this role, he has been instrumental in building and strengthening the Company’s global financial capabilities, improving processes and operations, while leading the implementation of the company’s first automated price-volume-mix analysis and global financial planning system. He also led investor relations and successfully strengthened communication with the investment community and helped shape a more agile, capable finance team. Prior to this role, he has worked at well-known consumer products companies, including Keurig Dr. Pepper, Kellogg and Kraft Heinz, where he led and supported a blend of emerging businesses and some of the food industries most iconic billion-dollar brands. At Keurig Dr. Pepper, Bruce led the finance team with P&L responsibility for Beverage Concentrate and Warehouse Direct businesses managing a top-line revenue exceeding $2 billion.
"Curtiss is a trusted and accomplished finance leader with deep experience across some of the world’s most respected consumer brands. He’s recognized not just for driving sustainable revenue and profit growth, but for the way he does it—by leading from the front and building strong teams. His ability to instill both financial and operational discipline, while empowering those around him truly sets him apart," said Carla Vernón, CEO of The Honest Company. "As we navigate a dynamic macro environment, Curtiss will be an invaluable partner in executing our Transformation Pillars, driving profitability, and operating with greater efficiency—all while staying laser-focused on delivering value to our shareholders. His passion for the work and his team, combined with the track record of driving growth, gives us full confidence that he is the right leader to help guide Honest into our next chapter of growth."
Reporting directly to Vernón, Bruce will work alongside Honest’s executive leadership team and lead the Finance, Accounting and Investor Relations organizations. As CFO, he will also work hand-in-hand with leadership to continue strategically executing the Company’s Transformation Pillars of Brand Maximization, Margin Enhancement and Operating Discipline.
