05.07.25
To mark the launch of its new Little Movers HuggFit 360° slip-on diaper with double the stretch and its new and improved Little Movers traditional diaper featuring double grip strips, Huggies has joined forces with Milwaukee Bucks NBA superstar and dad of now four kids, Giannis Antetokounmpo in a new campaign that shows off his biggest moves with his tiniest teammate, his one-year-old daughter, Eva.
Huggies Little Movers Huggfit 360° Diapers, the first ever slip-on diaper from Huggies, offers double the stretch of Huggies Little Movers open diapers and up to 100% leakproof fit, no matter how baby moves. Little Movers Huggfit 360° Diapers feature the Huggies DryTouch Liner, which absorbs wetness on contact; a wetness indicator and 100% blowout and leak protection.
The diapers are safe for sensitive skin, hypoallergenic, free of fragrances and made without parabens, lotions, elemental chlorine or natural rubber latex, and are available in sizes 3-7.
The Antetokounmpo Family and Huggies brand also have a shared mission to help families in need. With nearly one in two U.S. families with young children experiencing diaper need, Giannis and his wife Mariah are longtime supporters of the Milwaukee Diaper Mission, a member of National Diaper Bank Network.
To celebrate the partnership, Huggies is donating $100,000 worth of diapers to Milwaukee Diaper Bank, in addition to its ongoing commitment to National Diaper Bank Network which supports local diaper banks across the country. As founding sponsors of Diaper Bank Network, Huggies has donated nearly 300 million diapers and wipes since 2011.
Huggies Little Movers Huggfit 360° Diapers, the first ever slip-on diaper from Huggies, offers double the stretch of Huggies Little Movers open diapers and up to 100% leakproof fit, no matter how baby moves. Little Movers Huggfit 360° Diapers feature the Huggies DryTouch Liner, which absorbs wetness on contact; a wetness indicator and 100% blowout and leak protection.
The diapers are safe for sensitive skin, hypoallergenic, free of fragrances and made without parabens, lotions, elemental chlorine or natural rubber latex, and are available in sizes 3-7.
The Antetokounmpo Family and Huggies brand also have a shared mission to help families in need. With nearly one in two U.S. families with young children experiencing diaper need, Giannis and his wife Mariah are longtime supporters of the Milwaukee Diaper Mission, a member of National Diaper Bank Network.
To celebrate the partnership, Huggies is donating $100,000 worth of diapers to Milwaukee Diaper Bank, in addition to its ongoing commitment to National Diaper Bank Network which supports local diaper banks across the country. As founding sponsors of Diaper Bank Network, Huggies has donated nearly 300 million diapers and wipes since 2011.
