04.16.25
Huggies has joined forces with iconic actor Danny Trejo for the launch of its latest ad campaign for the new and improved Huggies Snug & Dry diapers. In this surprising collaboration, Trejo, known for playing the ‘tough guy’ on screen, embraces his softer side to showcase the unexpected and ultra softness of the improved Huggies Snug & Dry diapers.
The new Snug & Dry diapers feature CloudSoft absorbent layers and a soft waistband, providing unmatched comfort. The diapers offer up to 100% leakproof and blowout protection and are free from fragrances, phthalates and parabens, making them safe for baby’s delicate skin.
Actor Danny Trejo embraces his softer side in new Huggies Snug & Dry
ad campaign.
Trejos’ real-life soft side, juxtaposed with his tough guy image, make him the ideal person to communicate the unexpected softness of Huggies new and improved Snug & Dry diapers. His role in the campaign highlights the contrast between his hard-edged persona and the soft, gentle qualities of the Snug & Dry diapers, showing that softness can come from the most unexpected places.
“We are thrilled to be working with the legendary Danny Trejo for this campaign,” says Andrea Zahumensky, Kimberly-Clark North American president of baby and child care. “While immediately recognized as the ultimate tough guy, Danny is anything but. His presence adds a delightful surprise and helps us bring to life just how soft the new and improved Huggies Snug & Dry really is.”
The new Snug & Dry diapers feature CloudSoft absorbent layers and a soft waistband, providing unmatched comfort. The diapers offer up to 100% leakproof and blowout protection and are free from fragrances, phthalates and parabens, making them safe for baby’s delicate skin.
Actor Danny Trejo embraces his softer side in new Huggies Snug & Dry
ad campaign.
Trejos’ real-life soft side, juxtaposed with his tough guy image, make him the ideal person to communicate the unexpected softness of Huggies new and improved Snug & Dry diapers. His role in the campaign highlights the contrast between his hard-edged persona and the soft, gentle qualities of the Snug & Dry diapers, showing that softness can come from the most unexpected places.
“We are thrilled to be working with the legendary Danny Trejo for this campaign,” says Andrea Zahumensky, Kimberly-Clark North American president of baby and child care. “While immediately recognized as the ultimate tough guy, Danny is anything but. His presence adds a delightful surprise and helps us bring to life just how soft the new and improved Huggies Snug & Dry really is.”
