Goodnites Launches XXL Size

Nighttime underwear brand Goodnites announced the launch of its new XXL size, fitting kids up to 165 lbs. The brand believes bedwetting should not define a child and is proud to better serve the needs of children who experience bedwetting by providing size-inclusive products with outstanding comfort and up to 100% leak-free overnight protection.
Driven by consumer research and insights, Goodnites continues to innovate to ensure children who experience bedwetting can feel secure and supported with reliable nighttime protection against leaks. While bedwetting, also known as nocturnal enuresis, is more common in younger children, it's not unusual for some to still experience bedwetting beyond the age of seven and into adolescent years. This includes neurodivergent children who may sometimes experience bedwetting for a longer period. Of the one in six children who experience bedwetting, one in 10 has a disability, with Autism and ADHD being the most prevalent.

"Since inventing the nighttime underwear category over three decades ago, Goodnites has thoughtfully designed products with leak protection and an underwear-like experience, so bedwetting is less of a big deal for families," says Aaron Gretebeck, Kimberly-Clark's North American vice president of Goodnites. "After introducing the XL size in 2021, consumer purchasing behavior and insights have indicated demand for an even larger size. We're proud to continue to expand our product line with the introduction of the XXL size."

Only Goodnites nighttime underwear has five sizes, so more kids can have better nights. The new XXL size is now available at Amazon and continues to roll-out at retailers nationwide over the next few months.