04.08.25
RAAN recently launched a new wet wipe bearing the natural cotton seal —reserved exclusively for products made entirely of cotton—offering unmatched softness, hypoallergenic benefits, and premium quality.
These wipes are formulated with 99% purified water. Beyond that, they contain just five clean ingredients, including organic aloe, and are processed using a waterless cleaning method that saves water and energy, avoids bleach and chemicals. This commitment to purity has earned the brand EWG certification for safety and transparency.
RAAN is the first wipe brand to uses the TruCotton process, which retains the natural soothing waxes and oils that make cotton naturally hypoallergenic. This farmer-owned, farmer-operated process produces unbleached premium cotton fibers that ensure superior hygiene, softness, and biodegradability. The TruCotton process, which separates cotton fibers from natural impurities without chemical alteration, is OEKO-TEX standard 100- certified, having been rigorously tested for 316 chemicals and leverages regenerative farming practices.
"We founded RAAN to challenge the status quo in personal and baby care," says Vanessa Menache, CEO of RAAN. "Consumers deserve a wipe that’s not only safe for their families but also genuinely sustainable. RAAN is about transparency—no plastic, no harsh chemicals, no greenwashing—just clean, effective care."
RAAN’s domestic, vertically integrated supply chain provides complete traceability—from the cotton fields to the finished product—ensuring consistent quality and environmental responsibility. All of RAAN’s materials and packaging are sourced in the U.S.
While RAAN’s wipes excel in baby care, they are designed for everyone — including adult care,
personal hygiene, family use, and even pet care — delivering premium hygiene solutions across diverse
These wipes are formulated with 99% purified water. Beyond that, they contain just five clean ingredients, including organic aloe, and are processed using a waterless cleaning method that saves water and energy, avoids bleach and chemicals. This commitment to purity has earned the brand EWG certification for safety and transparency.
RAAN is the first wipe brand to uses the TruCotton process, which retains the natural soothing waxes and oils that make cotton naturally hypoallergenic. This farmer-owned, farmer-operated process produces unbleached premium cotton fibers that ensure superior hygiene, softness, and biodegradability. The TruCotton process, which separates cotton fibers from natural impurities without chemical alteration, is OEKO-TEX standard 100- certified, having been rigorously tested for 316 chemicals and leverages regenerative farming practices.
"We founded RAAN to challenge the status quo in personal and baby care," says Vanessa Menache, CEO of RAAN. "Consumers deserve a wipe that’s not only safe for their families but also genuinely sustainable. RAAN is about transparency—no plastic, no harsh chemicals, no greenwashing—just clean, effective care."
RAAN’s domestic, vertically integrated supply chain provides complete traceability—from the cotton fields to the finished product—ensuring consistent quality and environmental responsibility. All of RAAN’s materials and packaging are sourced in the U.S.
While RAAN’s wipes excel in baby care, they are designed for everyone — including adult care,
personal hygiene, family use, and even pet care — delivering premium hygiene solutions across diverse
