First Quality Enterprises has finalized its of its acquisition of Henkel’s Retailer Brands detergents, fabric finishers and dishwash business in North America. These product categories will be manufactured within the newly formed First Quality Home Care Products division and will operate as a stand-alone business within the First Quality Group of companies.
Announced in February, the acquisition reflects First Quality’s ongoing commitment to reinvestment in response to growing customer demand for affordable, high-quality store brand products. Last year, the company announced investments across several of their existing product categories, including a more than $400 million investment at its Macon, GA site to expand its baby care division as well as investments to increase adult incontinence manufacturing capacity by over 25%. Additionally, First Quality announced its commitment to two additional advanced Thru-Air-Dried (TAD) paper machines at a new location to be announced.
