03.26.25
Procter & Gamble has launched Always Pocket Flexfoam, providing a full-sized Flexfoam pad with up to zero leaks, zero feel and zero bunching that comes in a tiny pack for all on-the-go needs.
To celebrate the official launch, Always and Tampax are partnering to take over Coachella 2025 as the festival’s first-ever period care partner.
With one in four Coachella attendees estimated to have their period during the festival, Always and Tampax will host an on-site activation to help attendees confidently and comfortably flow-on-the-go with its portable, mini products, Always Pocket Flexfoam and Tampax Compact. Festivalgoers can visit the on-site activation – House of Flow – during both weekends of the festival from April 11 through April 13, and April 18 through April 20.
“We are so excited to be the first-ever festival-approved period care partner of Coachella,” says Balaka Niyazee, senior vice president and general manager of NA Feminine Care at Procter & Gamble. “Always Pocket Flexfoam and Tampax Compact will be available for all at our on-site activation and stocked within the bathrooms, ensuring festivalgoers can confidently flow-on-the-go throughout the weekend, without limitations.”
As the latest addition to the Flexfoam product line, new Always Pocket Flexfoam enables users to experience portability with its tiny pouch design and resealable wrapper while offering the innovative Flexfoam technology for up to 100% leak-free protection.
“For over 40 years, Always has been championing girls’ confidence, bringing superior period protection and innovation,” says Niyazee. “With the launch of new Always Pocket Flexfoam, we’re aiming to revolutionize the period care routine for the on-the-go lifestyle, so no matter what she’s wearing, or where she’s going, she can do it with the confidence she’s protected.”
To celebrate the official launch, Always and Tampax are partnering to take over Coachella 2025 as the festival’s first-ever period care partner.
With one in four Coachella attendees estimated to have their period during the festival, Always and Tampax will host an on-site activation to help attendees confidently and comfortably flow-on-the-go with its portable, mini products, Always Pocket Flexfoam and Tampax Compact. Festivalgoers can visit the on-site activation – House of Flow – during both weekends of the festival from April 11 through April 13, and April 18 through April 20.
“We are so excited to be the first-ever festival-approved period care partner of Coachella,” says Balaka Niyazee, senior vice president and general manager of NA Feminine Care at Procter & Gamble. “Always Pocket Flexfoam and Tampax Compact will be available for all at our on-site activation and stocked within the bathrooms, ensuring festivalgoers can confidently flow-on-the-go throughout the weekend, without limitations.”
As the latest addition to the Flexfoam product line, new Always Pocket Flexfoam enables users to experience portability with its tiny pouch design and resealable wrapper while offering the innovative Flexfoam technology for up to 100% leak-free protection.
“For over 40 years, Always has been championing girls’ confidence, bringing superior period protection and innovation,” says Niyazee. “With the launch of new Always Pocket Flexfoam, we’re aiming to revolutionize the period care routine for the on-the-go lifestyle, so no matter what she’s wearing, or where she’s going, she can do it with the confidence she’s protected.”
