Kimberly-Clark’s Pull-Ups Unveils Exclusive Designs at Target

Kimberly-Clark's Pull-Ups is introducing two new character designs, inspired by Disney’s Moana and Marvel’s Captain America, available exclusively at Target. These engaging designs bring beloved Disney and Marvel characters to life on Pull-Ups training pants, adding a fresh new way to help motivate toddlers throughout their potty training journey.
 

As the only training pant brand at Target with refastenable sides, Pull-Ups understands parents’ needs and offers product features for potty training motivation, such as its graphics that fade when wet to help teach kids to stay dry. Pull-Ups aims to instill Big Kid Confidence with every successful pull up and down.

Inspiration is key to potty training success and both Disney’s Moana and Marvel’s Captain America are popular Disney and Marvel characters for young children. The exclusive Target launch aligns with the highly anticipated, in-home streaming debut of Walt Disney Animation Studios’ Moana 2 and the premiere of Marvel Super Heroes VS Villains animated content on Marvel HQ, adding to the excitement for both parents and toddlers alike.
 

“Potty training is a big milestone that can feel equally exciting and overwhelming for parents and kids. We hear from parents that child motivation is so important during the potty training process, and designs with characters their kids love can make the journey feel easier,” says Andrea Zahumensky, North American Baby and Child Care president at Kimberly-Clark. “We are proud to continue our collaboration with Disney and expand our portfolio at Target to offer these new exclusive designs for potty training motivation.”
 

The Disney’s Moana and Marvel’s Captain America Pull-Ups designs feature:

• Up to 100% leak-free protection, so a miss doesn’t become a mess

• Graphics that fade when wet, teaching your Big Kid to stay dry

• Refastenable sides for easy standing changes

• Wide & stretchy waistband and easy for little hands to slide up & down

• Made with soft and breathable materials for comfortable wear

• Targeted absorbency zone where boys and girls need it most

The Disney’s Moana and Marvel’s Captain America exclusive designs are available in all sizes 2T-3T, 3T-4T, 4T-5T, and 5T-6T Pull-Ups both in-store and online at Target.com for $30.99.