02.03.25
Premium diaper company Parasol Co is expanding its presence in Target stores on endcaps.
Following a successful launch in 375 nationwide Target stores in 2024, Parasol is set to expand to 1600 Target stores across the U.S. The company will offer $4.99 sample packs of its signature Clear+Dry Natural Disposable Diapers beginning in February on endcap and $3 sample packs of its Clean+Pure Natural Baby Wipes in Target's travel section starting in early March, offering parents an accessible way to experience Parasol's premium, science-backed products and discover the difference in comfort and quality.
"Our Target expansion brings our Clear+Dry Natural Disposable Diapers and Clean+Pure Natural Baby Wipes to more families at an affordable price point," says Jessica Hung, co-founder and CEO of Parasol Co. "Behind every $4.99 sample pack is the village that helped us get here, spending hours researching materials, conducting countless conversations with parents, and many sleepless nights, all focused on creating a diaper that's gentle on the most sensitive skin and better for our environment."
As Parasol's premier retail partner, Target continues to champion innovation in baby care. With the in-store expansion, Parasol products will take center stage on prominent endcaps, confidently showcasing the brand's dedication to deliver innovative, sustainable diapering without compromise.
Parasol is the first and only diaper at Target to earn both Target Zero and Target Clean certifications, recognizing its carbon-neutral manufacturing, sustainable sourcing, and ensuring products are free from harsh chemicals and additives.
More on baby diapers:
— Baby Diapers: A Changing Market
— Independent Brands Disrupt the Absorbent Products Market
Following a successful launch in 375 nationwide Target stores in 2024, Parasol is set to expand to 1600 Target stores across the U.S. The company will offer $4.99 sample packs of its signature Clear+Dry Natural Disposable Diapers beginning in February on endcap and $3 sample packs of its Clean+Pure Natural Baby Wipes in Target's travel section starting in early March, offering parents an accessible way to experience Parasol's premium, science-backed products and discover the difference in comfort and quality.
"Our Target expansion brings our Clear+Dry Natural Disposable Diapers and Clean+Pure Natural Baby Wipes to more families at an affordable price point," says Jessica Hung, co-founder and CEO of Parasol Co. "Behind every $4.99 sample pack is the village that helped us get here, spending hours researching materials, conducting countless conversations with parents, and many sleepless nights, all focused on creating a diaper that's gentle on the most sensitive skin and better for our environment."
As Parasol's premier retail partner, Target continues to champion innovation in baby care. With the in-store expansion, Parasol products will take center stage on prominent endcaps, confidently showcasing the brand's dedication to deliver innovative, sustainable diapering without compromise.
Parasol is the first and only diaper at Target to earn both Target Zero and Target Clean certifications, recognizing its carbon-neutral manufacturing, sustainable sourcing, and ensuring products are free from harsh chemicals and additives.
More on baby diapers:
— Baby Diapers: A Changing Market
— Independent Brands Disrupt the Absorbent Products Market
