James Cropper is realigning two of its divisions, Technical Fibre Products Ltd (TFP) and TFP Hydrogen Products Ltd (TFPH) under one name, James Cropper Advanced Materials Division. The new unit will be positioned alongside the company's Paper & Packaging Division. At the same time, James Cropper is unveiling a brand new identity aligned to its new growth strategy. This future- focused approach delivers strategic synergy leveraging the brand’s heritage as an innovation leader and repositioning the company to better serve its target customers.
“This new brand identity reflects that we are globally minded but rooted in our communities," says Steve Adams, CEO of James Cropper. "We are inventive and forging new materials and possibilities, but still place human values, knowledge and craft at the heart of what we do. These are the enduring characteristics and qualities of James Cropper that have inspired the evolution of our new branding.”
With over 179 years of experience the Company has demonstrated its ability to anticipate market needs and has a proven track record of innovation powered by its pioneering spirit. In line with six strategic pillars for accelerated growth James Cropper is undergoing a modernization program to boost efficiency and productivity. Further complemented by the integration of new technology and systems to accelerate demand generation, optimize business development and streamline customer services.
The new branding will be introduced this month, featuring an updated website with enhanced features and updated digital and printed materials across all platforms.
“Under the brand essence of 'Making a Material Difference our top priority remains delivering world-class service & innovation with a focus on sustainability," Adams added. "This rebrand allows us to communicate our unmatched product portfolio and technical expertise in a more meaningful way to our customers and stakeholders. We look forward to partnering with others who share our passion for developing brand new materials, technologies and pursuing sustainable solutions.”
