01.16.24
The Honey Pot, an Atlanta, GA-based feminine care company has entered into a $380 million partnership with Compass Diversified (CODI), a publicly traded owner of leading middle market businesses. The company will continue to be led by current owners and management including Beatrice Dixon, whose personal experience and ultimate desire to change how the world uses and perceives feminine care products led to the creation of The Honey Pot more than a decade ago.
The Honey Pot was founded in 2012 with the introduction of a feminine wash product. Since then, its products have grown to include a diverse set of products across the feminine hygiene, menstrual, consumer health and sexual wellness categories. Its unique formulations containing plant-derived ingredients, coupled with its dedication to fostering a high-touch community, have cultivated an enthusiastic customer base that spans diverse cultures, ages and needs.
The Honey Pot Co.'s mission also includes empowering consumers to embrace their bodies and overall well-being. The Honey Pot Co.'s innovative philosophy revolves around "normalizing the normal," breaking barriers in a traditionally stagnant consumer packaged goods category and redefining the narrative around personal care.
“We are excited to embark on this partnership with CODI, a firm that aligns seamlessly with our values and is dedicated to championing our vision of destigmatizing feminine care through accessible products and promoting holistic wellness, both inside and out,” says Dixon, who will continue to lead the company in her current role as CEO and Chief Innovation Officer. “We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care.”
The Honey Pot products are currently available in 33,000 retail outlets across the U.S. including Walmart, Target, CVS and Walgreens stores.
“I continue to be humbled by the journey of The Honey Pot Co., and I hope that both the creation of this business and where it stands today serve as a reminder that while doors are often closed, there is always space for passionate and visionary entrepreneurs,” Dixon adds. “That space doesn’t have to be explored alone, either. Partnerships and investments, both big and small, enable the opportunity for your business to blossom and reach its full potential. “
The Honey Pot received a $100 million investment from the New Voices fund in 2019.
“Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand that has distinctive category ownership and unique brand positioning,” says CEO of Compass Diversified, Elias Sabo, commented. “They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon.”
The acquisition is expected to close in February, subject to customary closing conditions.
The Honey Pot was founded in 2012 with the introduction of a feminine wash product. Since then, its products have grown to include a diverse set of products across the feminine hygiene, menstrual, consumer health and sexual wellness categories. Its unique formulations containing plant-derived ingredients, coupled with its dedication to fostering a high-touch community, have cultivated an enthusiastic customer base that spans diverse cultures, ages and needs.
The Honey Pot Co.'s mission also includes empowering consumers to embrace their bodies and overall well-being. The Honey Pot Co.'s innovative philosophy revolves around "normalizing the normal," breaking barriers in a traditionally stagnant consumer packaged goods category and redefining the narrative around personal care.
“We are excited to embark on this partnership with CODI, a firm that aligns seamlessly with our values and is dedicated to championing our vision of destigmatizing feminine care through accessible products and promoting holistic wellness, both inside and out,” says Dixon, who will continue to lead the company in her current role as CEO and Chief Innovation Officer. “We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care.”
The Honey Pot products are currently available in 33,000 retail outlets across the U.S. including Walmart, Target, CVS and Walgreens stores.
“I continue to be humbled by the journey of The Honey Pot Co., and I hope that both the creation of this business and where it stands today serve as a reminder that while doors are often closed, there is always space for passionate and visionary entrepreneurs,” Dixon adds. “That space doesn’t have to be explored alone, either. Partnerships and investments, both big and small, enable the opportunity for your business to blossom and reach its full potential. “
The Honey Pot received a $100 million investment from the New Voices fund in 2019.
“Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand that has distinctive category ownership and unique brand positioning,” says CEO of Compass Diversified, Elias Sabo, commented. “They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon.”
The acquisition is expected to close in February, subject to customary closing conditions.
