07.25.23
The Barnhardt Family (Barnhardt Manufacturing Company, Inc.), a privately held company, has complete the sale of Richmond Dental and Medical and Intrinsics, a beauty and spa brand, to SionBrands, LLC, a partnership between the Israeli company, Sion Medical, and Mexico-based Degasa, Inc.
“This is the culmination of an exciting strategic move for us,” says Lewis Barnhardt, president and COO. “We’ve worked building Richmond and Intrinsics into market leaders for decades.”
Richmond Dental and Medical was started in 1895 by Dr. Albert Richmond as Richmond Dental Cotton Company. Barnhardt supplied Richmond with medical grade cotton before purchasing the company in 1947. “We’ve continued adding products over the past 25 years including some true innovations like Soft Biteblock, Reflective Shields Plus®, Level III Patho-O-Guard facemasks, and Multiply sponges.”
“We’ve worked building Richmond and Intrinsics into market leaders for decades.”
Barnhardt says Intrinsics, started in the 1980s as Carolina Cotton Beauti-Products, has exceptional market metrics thus greater brand equity in the professional spa, med-spa, and salon markets with products like Silken wipes, Naturelle cotton rounds, Pillowettes, and compressed and non-compressed sponges.”
According to Barnhardt, “We plan on reinvesting and realigning our focus on driving the most profitable growth strategy for our purified cotton and natural fibers products – period products, self-care, wipes, baby care – in the U.S., Europe and Asia.”
Upon closing of the transaction, which is subject to customary closing conditions, some members of senior leadership of Intrinsics and Richmond Dental and Medical will join Sion Brands.
“This is the culmination of an exciting strategic move for us,” says Lewis Barnhardt, president and COO. “We’ve worked building Richmond and Intrinsics into market leaders for decades.”
Richmond Dental and Medical was started in 1895 by Dr. Albert Richmond as Richmond Dental Cotton Company. Barnhardt supplied Richmond with medical grade cotton before purchasing the company in 1947. “We’ve continued adding products over the past 25 years including some true innovations like Soft Biteblock, Reflective Shields Plus®, Level III Patho-O-Guard facemasks, and Multiply sponges.”
“We’ve worked building Richmond and Intrinsics into market leaders for decades.”
Barnhardt says Intrinsics, started in the 1980s as Carolina Cotton Beauti-Products, has exceptional market metrics thus greater brand equity in the professional spa, med-spa, and salon markets with products like Silken wipes, Naturelle cotton rounds, Pillowettes, and compressed and non-compressed sponges.”
According to Barnhardt, “We plan on reinvesting and realigning our focus on driving the most profitable growth strategy for our purified cotton and natural fibers products – period products, self-care, wipes, baby care – in the U.S., Europe and Asia.”
Upon closing of the transaction, which is subject to customary closing conditions, some members of senior leadership of Intrinsics and Richmond Dental and Medical will join Sion Brands.