P&G Introduces the Swiffer PowerMop

Six in seven people report holding on to the cleaning routines their parents taught them growing up. So, it’s no wonder that most people have relied on a traditional mop and bucket for years thinking that it’s the only way to get a deep clean on their floors – until now. Swiffer is introducing its biggest innovation in 20 years with the new Swiffer PowerMop – ushering in the next generation in floor cleaning with an all-in-one wet cleaning system that gives people the clean they want in just minutes. It’s time to mop smarter, not harder.

Cleaning with a traditional mop and bucket can be a real chore. From heating the water, filling the bucket, lugging the bucket around the home, to finally mopping floors and waiting for them to dry, it can be both strenuous and time-consuming. With the new Swiffer PowerMop, people can level up their floor cleaning while leaving behind the hassle and heavy lifting of a mop and bucket.

“Some people love to clean as a part of their self-care routine and others clean out of necessity, but most can agree that cleaning the floor is one of the most tedious parts of a cleaning routine,” says KaNeeTa Kimble, senior brand director, Procter & Gamble. “Keeping true to the Swiffer heritage, we strive to create products that make people’s lives easier when it comes to cleaning. We are so excited that the new Swiffer PowerMop gives people the deep clean they expect from a mop and bucket, but with the ease and convenience Swiffer delivers.”

Swiffer conducted years of research and consumer studies to better understand the pain points of cleaning. The new Swiffer PowerMop was thoughtfully designed to make mopping floors as simple, quick, easy, and effective as possible, saving people time and up to 70 gallons of water a year on their regular floor cleaning routines. In addition, Swiffer is committed to helping close the Chore Gap in homes across the U.S. with educational initiatives and product innovations that address the gendered division of household labor. The Swiffer PowerMop is helping to close this gap with a smarter and easier way to mop – allowing anyone in the household to contribute and get the same deep clean.

New features include:

• A breakthrough 3D Mop Pad includes 300+ powerful scrubbing strips made up of six layers of two-sided strips to provide five times the cleaning power vs. the WetJet pad to tackle tough messes on finished floor surfaces. The 3D Mop Pad’s fibers are positioned in a looped design to provide just the right texture to entangle and capture loose soils and hair, while also allowing the PowerMop to break down tough, sticky messes with ease.
• A sleeker, more modern design than Swiffer WetJet that boasts a 30% larger mop head with 360 swivel for easy maneuverability to ensure greater coverage and flexibility – to clean hard to reach spaces like nooks, crannies, and grout lines.
• Upgraded Lavender and Fresh scented PowerMop solutions provide a long-lasting scent and freshness for hours after cleaning, all while leaving floors virtually streak and residue-free.
• The new PowerMop Wood mop pad is made up of 300+ gentle glide strips that trap dirt and grime inside. The PowerMop Wood cleaning solution features a long-lasting Lemon scent and QuickDry Formula, which dries up to two times faster when compared to a leading brand.

The Swiffer PowerMop is rolling out in May and will be available nationwide in store and online June 2023. The Swiffer PowerMop Starter Kit includes the PowerMop, one full-size bottle of Cleaning Solution and one pack of 3D Mop Pads. The PowerMop 3D Mop Pad is available in both Multi-Surface and Wood varieties.