08.21.22
Here's your weekly recap—the most viewed news stories on our site for the week ended August 20, 2022.
Because Market, a wellness brand focused exclusively on older adults, is expanding its footprint. Starting in September 2022, the fast-growing e-commerce brand will make its retail debut at Bed Bath & Beyond and Harmon stores. Leveraging its direct-to-consumer roots, Because has harnessed its direct relationship with customers to develop super-absorbent underwear that outperforms existing options in the market today.
"Our top priority is bringing better wellness solutions to older adults, helping them live full, vibrant lives. We're excited to partner with Bed Bath & Beyond, where we know older adults are shopping and making new brand discoveries every day," says chief operating officer Heidi Robinson. "Having a product with extra absorbency can be life changing. We're thrilled to bring these best-in-class products to store shelves for the first time."
In other news, Babyganics has launched its new line of Triple Dry Diapers, featuring vibrant and quirky designs that include cheerful shapes, colors, patterns and supportive messages for parents to brighten their day (or night). The new diapers – which come in newborn through size six – are two times faster at absorbing wetness. The Triple Dry Diaper protection comes from the U-shaped channel which quickly whisks wetness away from baby's bottom, an absorbent core which locks moisture away, and a breathable layer that circulates air to skin.
Here are our top 3 most viewed stories from the past week:
1. Because Market Expands into Retail Stores
2. Babyganics Introduces Triple Dry Diapers
3. Nexwear Acquires Incontinence Products Brand Lily Bird
Because Market, a wellness brand focused exclusively on older adults, is expanding its footprint. Starting in September 2022, the fast-growing e-commerce brand will make its retail debut at Bed Bath & Beyond and Harmon stores. Leveraging its direct-to-consumer roots, Because has harnessed its direct relationship with customers to develop super-absorbent underwear that outperforms existing options in the market today.
"Our top priority is bringing better wellness solutions to older adults, helping them live full, vibrant lives. We're excited to partner with Bed Bath & Beyond, where we know older adults are shopping and making new brand discoveries every day," says chief operating officer Heidi Robinson. "Having a product with extra absorbency can be life changing. We're thrilled to bring these best-in-class products to store shelves for the first time."
In other news, Babyganics has launched its new line of Triple Dry Diapers, featuring vibrant and quirky designs that include cheerful shapes, colors, patterns and supportive messages for parents to brighten their day (or night). The new diapers – which come in newborn through size six – are two times faster at absorbing wetness. The Triple Dry Diaper protection comes from the U-shaped channel which quickly whisks wetness away from baby's bottom, an absorbent core which locks moisture away, and a breathable layer that circulates air to skin.
Here are our top 3 most viewed stories from the past week:
1. Because Market Expands into Retail Stores
2. Babyganics Introduces Triple Dry Diapers
3. Nexwear Acquires Incontinence Products Brand Lily Bird