04.12.22
Boots is renaming its feminine hygiene aisle. The London, U.K.-based retailer has renamed the category containing tampons and sanitary pads as period products on its website. New signage will placed iin stores later this year.
Words like hygiene and sanitary traditionally used to describe period care products have come under scrutiny for perpetuating taboos surrounding menstruation. Additionally, using the feminine moniker has been criticized for isolating transgener users in the category.
Another U.K.-based reailer Asda made the same change last month, a move that has received praise on social media.
Words like hygiene and sanitary traditionally used to describe period care products have come under scrutiny for perpetuating taboos surrounding menstruation. Additionally, using the feminine moniker has been criticized for isolating transgener users in the category.
Another U.K.-based reailer Asda made the same change last month, a move that has received praise on social media.