03.28.22
Feminine sexual wellness brand, Queen V, which was acquired by consumer products company Reckitt in 2021, will launch seven of its products in 2000 CVS stores this month. Queen V will continue its mission to provide feminine hygiene products that support vaginal health, but with the backing of Reckitt’s doctors, scientists and R&D division to drive innovation, product development and improving upon past formulas, according to the company.
Queen V was founded in California by Lauren Steinberg as a response to her frustration at finding a feminine wellness solution that was safe, easy to use, affordable and effective. Through conversation with her gynecologist, Lauren grew to understand the importance of the vaginal pH and microbiome and how this precious balance was vital in fending off the frequent yeast infections and UTIs she suffered from. After not finding a solution on the market, Lauren set out to create her own. With the launch of Queen V in 2018, Lauren introduced the affordable, effective and pH balanced feminine sexual health solutions she craved.
“We see tremendous potential for Queen V to help us change the face of the category, it’s reason for being and impact on women’s approach to feminine intimate wellness,” says Olga Osminkina-Jones, global chief category growth officer, intimate wellness, Reckitt.
Queen V’s mission and products align with Reckitt brands including KY and Durex.
Since the acquisition, Reckitt and Queen V have been working together to perfect Queen V products to support and maintain a healthy vaginal microbiome and will continue to be pH balanced and free from harsh chemicals and fragrances. Queen V is returning to shelves with innovative “Micro-V-Iome” friendly products, designed specifically with the vaginal microbiome in mind.
The Queen V product range includes pH-balanced and microbiome-friendly wipes, bubble baths and lubricants for women. This brand was launched in 2018 by Steinberg, who sought to change the conversation about feminine hygiene.
The women's intimate health market is becoming saturated with many other up-and-coming feminine hygiene brands.
In fact, the global feminine intimate care market (washes, wipes, moisturizers/creams, etc.) was valued at $1.1 billion in 2018 and was predicted to register a CAGR of 3.4% from 2019 to 2025, according to Grand View Research.
Queen V was founded in California by Lauren Steinberg as a response to her frustration at finding a feminine wellness solution that was safe, easy to use, affordable and effective. Through conversation with her gynecologist, Lauren grew to understand the importance of the vaginal pH and microbiome and how this precious balance was vital in fending off the frequent yeast infections and UTIs she suffered from. After not finding a solution on the market, Lauren set out to create her own. With the launch of Queen V in 2018, Lauren introduced the affordable, effective and pH balanced feminine sexual health solutions she craved.
“We see tremendous potential for Queen V to help us change the face of the category, it’s reason for being and impact on women’s approach to feminine intimate wellness,” says Olga Osminkina-Jones, global chief category growth officer, intimate wellness, Reckitt.
Queen V’s mission and products align with Reckitt brands including KY and Durex.
Since the acquisition, Reckitt and Queen V have been working together to perfect Queen V products to support and maintain a healthy vaginal microbiome and will continue to be pH balanced and free from harsh chemicals and fragrances. Queen V is returning to shelves with innovative “Micro-V-Iome” friendly products, designed specifically with the vaginal microbiome in mind.
The Queen V product range includes pH-balanced and microbiome-friendly wipes, bubble baths and lubricants for women. This brand was launched in 2018 by Steinberg, who sought to change the conversation about feminine hygiene.
The women's intimate health market is becoming saturated with many other up-and-coming feminine hygiene brands.
In fact, the global feminine intimate care market (washes, wipes, moisturizers/creams, etc.) was valued at $1.1 billion in 2018 and was predicted to register a CAGR of 3.4% from 2019 to 2025, according to Grand View Research.