01.07.22
P&G Ventures, the early-stage startup studio within Procter & Gamble, announced Lady Patch as the winner of the 2022 Innovation Challenge during the virtual CES event. Chosen from a record number of submissions in the Innovation Challenge history, Lady Patch will be awarded the grand prize of $10,000 and the opportunity to partner with P&G Ventures to continue developing their product.
Lady Patch, founded by Cindy Santa Cruz and headquartered in El Segundo, CA, is the only drug-free feminine patch that prevents bladder leaks and the frequent urge to urinate. Lady Patch began as Santa Cruz's mother's invention as she had been using a prototype for years to find relief. When Santa Cruz became a mother and started dealing with incontinence, she decided to begin reinventing the original prototype her mother had used years before. Incontinence affects one in every three women around the world, and Lady Patch is helping to provide those affected with a solution to improve their quality of life.
"We are pleased to name Lady Patch as the winner of this year's P&G Ventures Innovation Challenge. We thought this product offered an innovative solution to a problem that affects so many, and we're very excited about the potential positive impact the product could have on the lives of women around the world," says Guy Persaud, president of New Business for Procter & Gamble. "This year's finalists were so outstanding that we wanted to give them special recognition as well. The Innovation Challenge is all about discovering and supporting ideas coming from startups and entrepreneurs across the country, and we are so inspired by all of this year's applicants and their efforts to improve consumers' lives."
"Our company, Lady Patch, is honored to be selected as the winner of the 2022 Innovation Challenge," says founder Cindy Santa Cruz. "We are delighted to win the grand prize and receive the opportunity to partner with P&G Ventures to continue strategic development of our product and company to help better the lives of women around the world. We are also grateful for the chance to pitch our product ideas alongside these esteemed companies with influential stories and innovative products."
The P&G Ventures Innovation Challenge took place virtually during CES on Thursday, January 6, in the P&G Ventures LifeLab. Lady Patch and the additional three finalists pitched their product ideas to a panel of expert judges including Victor Aguilar, chief R&D and innovation officer for P&G; Guy Persaud, president of New Business, P&G; Saeed Amidi, founder and CEO, Plug and Play Tech Center; Sarah Anderson, founding partner, Vault Fund; and Lee Henderson, Americas EY private leader and executive sponsor, EY Entrepreneurs Access Network.
Lady Patch, founded by Cindy Santa Cruz and headquartered in El Segundo, CA, is the only drug-free feminine patch that prevents bladder leaks and the frequent urge to urinate. Lady Patch began as Santa Cruz's mother's invention as she had been using a prototype for years to find relief. When Santa Cruz became a mother and started dealing with incontinence, she decided to begin reinventing the original prototype her mother had used years before. Incontinence affects one in every three women around the world, and Lady Patch is helping to provide those affected with a solution to improve their quality of life.
"We are pleased to name Lady Patch as the winner of this year's P&G Ventures Innovation Challenge. We thought this product offered an innovative solution to a problem that affects so many, and we're very excited about the potential positive impact the product could have on the lives of women around the world," says Guy Persaud, president of New Business for Procter & Gamble. "This year's finalists were so outstanding that we wanted to give them special recognition as well. The Innovation Challenge is all about discovering and supporting ideas coming from startups and entrepreneurs across the country, and we are so inspired by all of this year's applicants and their efforts to improve consumers' lives."
"Our company, Lady Patch, is honored to be selected as the winner of the 2022 Innovation Challenge," says founder Cindy Santa Cruz. "We are delighted to win the grand prize and receive the opportunity to partner with P&G Ventures to continue strategic development of our product and company to help better the lives of women around the world. We are also grateful for the chance to pitch our product ideas alongside these esteemed companies with influential stories and innovative products."
The P&G Ventures Innovation Challenge took place virtually during CES on Thursday, January 6, in the P&G Ventures LifeLab. Lady Patch and the additional three finalists pitched their product ideas to a panel of expert judges including Victor Aguilar, chief R&D and innovation officer for P&G; Guy Persaud, president of New Business, P&G; Saeed Amidi, founder and CEO, Plug and Play Tech Center; Sarah Anderson, founding partner, Vault Fund; and Lee Henderson, Americas EY private leader and executive sponsor, EY Entrepreneurs Access Network.
