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    Breaking News

    Real Simple, Clorox Introduce EPA Safer Choice Certified Cleaning Product Line

    Collection includes compostable wipes

    Real Simple, Clorox Introduce EPA Safer Choice Certified Cleaning Product Line
    08.26.21
    Meredith Corporation's Real Simple and The Clorox Company have joined forces to create the Real Simple Cleaning Collection, a new line of EPA Safer Choice Certified products to help keep homes happy and healthy. The debut items in this line of natural cleaning products include an All-Purpose Cleaner spray and Compostable Wipes, now available at The Container Store nationwide and online at TheContainerStore.com.

    "We believe you should be able to keep your home clean and inviting without using harsh chemicals, which is why we're so excited to team up with The Clorox Company to provide high-quality cleaning products that are safe to use around kids and pets," says Real Simple editor in chief Liz Vaccariello. "Not only can people feel good about using these products, their counter-worthy design and fresh scents make them all the more appealing."

    Both the Real Simple All-Purpose Cleaner and Compostable Wipes are formulated without parabens, dyes, and other harsh chemicals and are safe for use on hard, non-porous surfaces, including granite, tile, and stainless steel. The All-Purpose Cleaner spray, made using renewable energy, features a 99.9% biobased formula and the Compostable Wipes can be composted when users are done. Both products are available in two scents: Sweet Orange & Basil and Cherry Blossom & Rose.

    "In our century-plus history at The Clorox Company, we've continued to grow our portfolio to include diverse brands that champion people to be well and thrive every single day," says Kirstin Ganz, marketing director, Transformational Growth Team, The Clorox Company. "That's why we're thrilled to join forces and debut a line of beautiful cleaning products that not only embody Real Simple's beloved aesthetic, but deliver on Clorox's historic reputation of a safe and effective clean."

    "We are proud to be Real Simple's retailer of choice to launch their new cleaning collection," says The Container Store chief merchandising officer, John Gehre. "The Container Store cares deeply about our impact on people and our planet. This safe and natural cleaning line is a great addition to our growing eco-friendly assortment and is already being received favorably by our customers."
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