Karen McIntyre, editor05.19.21
Albaad Group, a manufacturer of wet wipes and tampons, has acquired Spanish wet wipes producer Optimal Care. The company will become the "Albaad Iberia" division, which will be integrated into Albaad's European subsidiary in Germany. With the expansion of its presence in Europe, Albaad further strengthens its market leadership role.
Optimal Care, located near Madrid, has approximately 300 employees and reports €60 million in annual turnover, is a leading supplier of wet wipes products in Spain, Portugal and Southern French markets. "In addition to its position in the market, we were also convinced by the good reputation of the products' quality as well as customer satisfaction," says Dan Mesika, Albaad’s CEO and president.
Through this acquisition, Albaad will implement its strategic plan to become the leading manufacturer of wet wipes in the European market—under the leadership of Wolfgang Tenbusch, Albaad’s Europe President—with key strongholds in Central Europe (Germany), East Europe (Poland) and now Southern Europe (Spain and Portugal). Expanding the European coverage will enable Albaad to give better service to our customers, react more quickly to market needs and changing regulations. Furthermore, the company can provide better products, lower transportation costs, ensure optimized production capacity and give more localized customer support.
“We at Albaad understand and embrace the importance of innovation as an engine that drives growth and are committed to deliver environmentally friendly products,” explains Mesika. The acquisition of Optimal Care strengthens the company's capabilities in innovation and R&D. Mesika adds: "This step puts us in a position to reduce the environmental impact of, for example, logistical challenges such as carbon dioxide emissions caused by long transport routes. After all, sustainability is our top priority."
Together with Optimal Care, the company will be able to further drive the development of trendsetting products and also expand its portfolio, he adds. "This will increase our effectiveness in the local market and offer our customers the best solutions," says Mesika.
There will be no initial operational changes for Optimal Care customers and employees/
Optimal Care, located near Madrid, has approximately 300 employees and reports €60 million in annual turnover, is a leading supplier of wet wipes products in Spain, Portugal and Southern French markets. "In addition to its position in the market, we were also convinced by the good reputation of the products' quality as well as customer satisfaction," says Dan Mesika, Albaad’s CEO and president.
Through this acquisition, Albaad will implement its strategic plan to become the leading manufacturer of wet wipes in the European market—under the leadership of Wolfgang Tenbusch, Albaad’s Europe President—with key strongholds in Central Europe (Germany), East Europe (Poland) and now Southern Europe (Spain and Portugal). Expanding the European coverage will enable Albaad to give better service to our customers, react more quickly to market needs and changing regulations. Furthermore, the company can provide better products, lower transportation costs, ensure optimized production capacity and give more localized customer support.
“We at Albaad understand and embrace the importance of innovation as an engine that drives growth and are committed to deliver environmentally friendly products,” explains Mesika. The acquisition of Optimal Care strengthens the company's capabilities in innovation and R&D. Mesika adds: "This step puts us in a position to reduce the environmental impact of, for example, logistical challenges such as carbon dioxide emissions caused by long transport routes. After all, sustainability is our top priority."
Together with Optimal Care, the company will be able to further drive the development of trendsetting products and also expand its portfolio, he adds. "This will increase our effectiveness in the local market and offer our customers the best solutions," says Mesika.
There will be no initial operational changes for Optimal Care customers and employees/
