• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Fiber Manufacturers Respond to Change

    Household Wipes Market: Sustainability in Focus

    Natural Hygiene Products Market Continues to Grow

    2022 Company Capabilities

    Fluff Pulp Market Faces Year of Transition
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Weekly Recap: Lifetime Technical Achievement Award Presented to Richard Knowlson, Alkegen Completes Luyang Acquisition & More

    What You’re Reading on Nonwovens-Industry.com

    Andritz Sets Up Wetlace CP Pilot Line in Montbonnot

    Weekly Recap: SWM and Neenah Introduce Mativ Inc., Avgol honored for Biotransformation Technology & More

    Ontex Climate Action Targets Approved by Science-Based Targets Initiative
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Hygiene Product Startups Gain Investors

    Kansan Offers Wetlaid Nonwovens Lines

    Andritz Sets Up Wetlace CP Pilot Line in Montbonnot

    Weekly Recap: SWM and Neenah Introduce Mativ Inc., Avgol honored for Biotransformation Technology & More

    Suominen Introduces Biolace Silva for Baby Wipes
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Kansan Offers Wetlaid Nonwovens Lines

    Suominen Introduces Biolace Silva for Baby Wipes

    Trützschler, Texnology Partner to Make Needlepunch Nonwovens Lines

    Smithers Releases Report on the Global Nonwoven Wipes Market

    Matregenix
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Right Hygiene Conference Held in New Delhi

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily

    Southeast Asian 5 Nonwoven Capacity and Demand Development

    Chinese Baby Diaper Brands

    Retail Disposable Hygiene in Southeast Asia and China: Growth Outlook, Challenges, Opportunities
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Ontex Climate Action Targets Approved by Science-Based Targets Initiative

    Suominen Introduces Biolace Silva for Baby Wipes

    Smithers Releases Report on the Global Nonwoven Wipes Market

    Right Hygiene Conference Held in New Delhi

    First Quality to Move Manufacturing Away from King of Prussia Site
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Alliance Machine and Engraving

    Valco Melton

    Dukane

    WEIMA America, Inc.

    Texol
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Because Market Debuts Premium Plus Line

    New disposable underwear line will be produced in the first carbon-neutral facility within the U.S.; packaging made from sugarcane-based plastic

    Because Market Debuts Premium Plus Line
    Related CONTENT
    • World of Wipes Attendees
    • EDANA to Host Circular Nonwovens Forum
    • Poligof Expands Breathables Films Business for Hygiene
    • PLMA Postpones Private Label Trade Show
    • GPMI Expands Disinfectant Wipes Production
    Tara Olivo, associate editor04.21.21
    Because Market, one of the first direct-to-consumer brands dedicated to serving the often-overlooked senior market and their changing personal needs, recently announced its latest line of protective underwear will be produced in the first carbon-neutral facility within the U.S. disposable hygiene industry. Their Premium Plus line launches just in time for Earth Day on April 22, serving as a reminder of the importance of taking care of our planet.

    In addition to being produced in an eco-friendly facility, the packaging for the Premium Plus line will use "I'm green" polyethylene to create plastic produced from sugarcane. "I'm green" polyethylene retains the same properties, performance, and application versatility of polyethylene typically made from fossil fuel – but uses a raw renewable sugarcane instead. This method helps to facilitate immediate use in the plastics production chain and can be recycled. "I'm green" polyethylene also captures and fixes CO2 from the atmosphere during its production, helping to reduce greenhouse gases emission overall.

    The latest line offers maximum and overnight coverage. Maximum includes inner leg cuffs that provide double extra coverage to prevent leaks and breathable panels and soft cloth-like material to keep users feeling light and comfortable. Maximum is available in two new colors— Beige (for women) and Grey (unisex). Because says the new line is 13% more absorbent than Depend FitFlex Maximum and 27% more absorbent than Depend Silhouette Maximum in third-party lab tests.

    Because's new Overnight line is designed for ultimate nighttime protection with dual-core pad to keep users dry even while laying down. The premium odor-eliminating technology, breathable panels and soft, cloth-like material keep users feeling light and comfortable throughout the night. Becasue claims the Overnight line is 27% more absorbent than Depend Night Defense Overnight in third-party lab tests.

    The company says that transitioning to more eco-friendly solutions fits with the efforts of the brand to meet the needs of their customers. "We're committed to producing products that seamlessly integrate into every lifestyle and doing our part to reduce CO2 emissions by utilizing clean, renewable energy," says Heidi Robinson, chief operating officer of Because Market. "Our latest line not only meets the needs of our consumer base, but also make steps towards a greener future." 
    Related Searches
    • Adult Incontinence
    • Green/Sustainability
    Related Knowledge Center
    • Green/Sustainability
    • Adult Incontinence
    Suggested For You
    World of Wipes Attendees World of Wipes Attendees
    EDANA to Host Circular Nonwovens Forum EDANA to Host Circular Nonwovens Forum
    Poligof Expands Breathables Films Business for Hygiene Poligof Expands Breathables Films Business for Hygiene
    PLMA Postpones Private Label Trade Show PLMA Postpones Private Label Trade Show
    GPMI Expands Disinfectant Wipes Production GPMI Expands Disinfectant Wipes Production
    Glatfelter Announces Price Increases Glatfelter Announces Price Increases
    Ontex to Cease Manufacturing in Mayen, Germany Ontex to Cease Manufacturing in Mayen, Germany
    H.B. Fuller to Focus on Sustainability at INDEX20 H.B. Fuller to Focus on Sustainability at INDEX20
    Exten Installs an Innovative Lamination Line Exten Installs an Innovative Lamination Line
    Shemesh Automation to Exhibit at INDEX20 Shemesh Automation to Exhibit at INDEX20
    Tufropes to Install Spunlace Line in India Tufropes to Install Spunlace Line in India
    Harald Stini Resigns from Tenowo Harald Stini Resigns from Tenowo
    Speed. Automation. Efficiency. Speed. Automation. Efficiency.
    Flexible Wipes Production Lines Flexible Wipes Production Lines
    Parentgiving Expands Dry Direct Incontinence Product Line Parentgiving Expands Dry Direct Incontinence Product Line

    Related Live From Shows

    • World of Wipes Attendees

      ...
      06.14.22

    • EDANA to Host Circular Nonwovens Forum

      Event to focus on driving circularity in nonwovens
      09.22.21

    • Hygiene Film/Components
      Poligof Expands Breathables Films Business for Hygiene

      Poligof Expands Breathables Films Business for Hygiene

      Company will add blown extrusion, flexographic press capabilities in Italy
      09.22.21


    • Associations | Shows/Events

      PLMA Postpones Private Label Trade Show

      Annual event moved to January 2022
      09.22.21

    • Wipes

      GPMI Expands Disinfectant Wipes Production

      Manufacturer opens new site in Arizona
      09.20.21

    Loading, Please Wait..
    Trending
    • Consumer Confusion: A Key Issue In The Incontinence Category
    • Glatfelter, Blue Ocean Closures Partner With Absolut
    • What Are The Types Of Nonwovens?
    • Daio, Livedo Partner To Recycle Diapers
    • Freudenberg Acquires Filter Manufacturer
    Breaking News
    • Weekly Recap: Lifetime Technical Achievement Award Presented to Richard Knowlson, Alkegen Completes Luyang Acquisition & More
    • Glatfelter, Blue Ocean Closures Partner with Absolut
    • What You’re Reading on Nonwovens-Industry.com
    • Daio, Livedo Partner to Recycle Diapers
    • Suominen Launches Hydraspun Reserve
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Fiber Manufacturers Respond to Change
    • Household Wipes Market Sustainability in Focus
    • Natural Hygiene Products Market Continues to Grow
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Pharmavite Expands in Ohio with $200 Million Investment
    Nestlé Health Science Expands in New Zealand with Deal to Buy The Better Health Company
    Younger Consumers Drive Growing Demand for Ingestible Beauty and Skin Care Products
    Coatings World

    Latest Breaking News From Coatings World

    Azelis Acquires Chemical Partners, Strengthens Leadership in Africa and Middle East
    Emmanuelle Bromet Named Arkema Sustainable Development VP
    ROSS Planetary Dual Dispersers Have Unique Processing Flexibility
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—July 2
    OmniGuide Awarded FDA Clearance for RevoLix Hybrid Thulium Laser
    Pancryos Forges License Agreement for Microencapsulation Device
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bayer Opens New Research and Innovation Center at Kendall Square
    Lonza Names Maria Soler Nunez as Head, Group Operations
    Eurofins DiscoverX Opens Shanghai Office
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Dexlevo Introduces Beauty Treatment technique, ‘GOURI’
    Revision Skincare Exec Wins Ernst & Young Entrepreneur of the Year
    Latest Updates About Cosmoprof North America
    Happi

    Latest Breaking News From Happi

    L’Oréal’s Solution for Gray Hair, Scotch Porter's New President & Boots No. 7 Beauty Is Not for Sale
    SCOTUS EPA Ruling Won’t Impact General Regulatory Authority
    Toning Collection For Zero-Brass Blondes is New at Colorproof
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Flint OPS, Xerox and MNYPIA Top This Week’s News
    Azelis Acquires Chemical Partners, Adds to Leadership in Africa and Middle East
    International Paper Publishes 2021 Sustainability Report
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UPM Raflatac boosts operations in US, All4Labels returns to HP and more
    Fedrigoni Self-Adhesives to exhibit at Labelexpo Americas for first time
    CELAB Europe wins Paper Recycling award
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Lifetime Technical Achievement Award Presented to Richard Knowlson, Alkegen Completes Luyang Acquisition & More
    Glatfelter, Blue Ocean Closures Partner with Absolut
    What You’re Reading on Nonwovens-Industry.com
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—July 2
    NuVasive Inc. Opens Singapore Experience Center
    Pedicle Screw Systems Market to Top $3B in 2027
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: eMagin, Identiv, and Japan Display Top This Week’s Stories
    Epishine is Building a New Solar Cell Factory in Linköping, Sweden
    Toppan Establishes CVC Fund and Investment Management Company in the US

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login