• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Fluff Pulp Market Faces Year of Transition

    Roofing & Construction Report

    Investment Continues for Needlepunch Nonwovens

    Sustainability Report

    Spunmelt Nonwovens Update
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show

    The Honest Company to Sell Diapers, Wipes at Walmart

    Thinx Launches Moist Panties Campaign

    Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More

    EDANA Celebrates 50th Anniversary
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    The Honest Company to Sell Diapers, Wipes at Walmart

    Thinx Launches Moist Panties Campaign

    Vegeto Turns Milkweed Fibers into Nonwovens

    INDA Names Three Finalists for WOW Innovation Award

    Proof Launches Reusable Period Products in Walmart Stores
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Executive Talks: 5K Fibres' President Doug Brown

    Borealis, Grabher Partner to Recycle Face Masks

    Glatfelter, Blue Ocean Closures Receives Sustainability Award at IDEA22

    Investment Continues for Needlepunch Nonwovens

    Murtra Nonwovens
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily

    Southeast Asian 5 Nonwoven Capacity and Demand Development

    Chinese Baby Diaper Brands

    Retail Disposable Hygiene in Southeast Asia and China: Growth Outlook, Challenges, Opportunities

    Albarrie Installs Stenter
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Vegeto Turns Milkweed Fibers into Nonwovens

    Rif care Launches Hemp-Based Period Products

    Boots to Prohibit Sale of Plastic-Based Wipes

    Dyper Partners with rePurpose Global to Remove Nearly 100,000 KG of Plastic Waste from Environment

    Borealis, Grabher Partner to Recycle Face Masks
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Valco Melton

    Investkonsult Sweden AB

    Alliance Machine and Engraving

    Schott & Meissner Maschinen- und Anlagenbau GmbH

    Robinson, Inc.
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Because Market Debuts Premium Plus Line

    New disposable underwear line will be produced in the first carbon-neutral facility within the U.S.; packaging made from sugarcane-based plastic

    Because Market Debuts Premium Plus Line
    Related CONTENT
    • EDANA to Host Circular Nonwovens Forum
    • Poligof Expands Breathables Films Business for Hygiene
    • PLMA Postpones Private Label Trade Show
    • GPMI Expands Disinfectant Wipes Production
    • Glatfelter Announces Price Increases
    Tara Olivo, associate editor04.21.21
    Because Market, one of the first direct-to-consumer brands dedicated to serving the often-overlooked senior market and their changing personal needs, recently announced its latest line of protective underwear will be produced in the first carbon-neutral facility within the U.S. disposable hygiene industry. Their Premium Plus line launches just in time for Earth Day on April 22, serving as a reminder of the importance of taking care of our planet.

    In addition to being produced in an eco-friendly facility, the packaging for the Premium Plus line will use "I'm green" polyethylene to create plastic produced from sugarcane. "I'm green" polyethylene retains the same properties, performance, and application versatility of polyethylene typically made from fossil fuel – but uses a raw renewable sugarcane instead. This method helps to facilitate immediate use in the plastics production chain and can be recycled. "I'm green" polyethylene also captures and fixes CO2 from the atmosphere during its production, helping to reduce greenhouse gases emission overall.

    The latest line offers maximum and overnight coverage. Maximum includes inner leg cuffs that provide double extra coverage to prevent leaks and breathable panels and soft cloth-like material to keep users feeling light and comfortable. Maximum is available in two new colors— Beige (for women) and Grey (unisex). Because says the new line is 13% more absorbent than Depend FitFlex Maximum and 27% more absorbent than Depend Silhouette Maximum in third-party lab tests.

    Because's new Overnight line is designed for ultimate nighttime protection with dual-core pad to keep users dry even while laying down. The premium odor-eliminating technology, breathable panels and soft, cloth-like material keep users feeling light and comfortable throughout the night. Becasue claims the Overnight line is 27% more absorbent than Depend Night Defense Overnight in third-party lab tests.

    The company says that transitioning to more eco-friendly solutions fits with the efforts of the brand to meet the needs of their customers. "We're committed to producing products that seamlessly integrate into every lifestyle and doing our part to reduce CO2 emissions by utilizing clean, renewable energy," says Heidi Robinson, chief operating officer of Because Market. "Our latest line not only meets the needs of our consumer base, but also make steps towards a greener future." 
    Related Searches
    • Adult Incontinence
    • Green/Sustainability
    Related Knowledge Center
    • Adult Incontinence
    • Green/Sustainability
    Suggested For You
    EDANA to Host Circular Nonwovens Forum EDANA to Host Circular Nonwovens Forum
    Poligof Expands Breathables Films Business for Hygiene Poligof Expands Breathables Films Business for Hygiene
    PLMA Postpones Private Label Trade Show PLMA Postpones Private Label Trade Show
    GPMI Expands Disinfectant Wipes Production GPMI Expands Disinfectant Wipes Production
    Glatfelter Announces Price Increases Glatfelter Announces Price Increases
    Ontex to Cease Manufacturing in Mayen, Germany Ontex to Cease Manufacturing in Mayen, Germany
    H.B. Fuller to Focus on Sustainability at INDEX20 H.B. Fuller to Focus on Sustainability at INDEX20
    Exten Installs an Innovative Lamination Line Exten Installs an Innovative Lamination Line
    Shemesh Automation to Exhibit at INDEX20 Shemesh Automation to Exhibit at INDEX20
    Tufropes to Install Spunlace Line in India Tufropes to Install Spunlace Line in India
    Harald Stini Resigns from Tenowo Harald Stini Resigns from Tenowo
    Speed. Automation. Efficiency. Speed. Automation. Efficiency.
    Flexible Wipes Production Lines Flexible Wipes Production Lines
    Parentgiving Expands Dry Direct Incontinence Product Line Parentgiving Expands Dry Direct Incontinence Product Line
    Precision Textiles Launches New Website Precision Textiles Launches New Website

    Related Content

    • EDANA to Host Circular Nonwovens Forum

      Event to focus on driving circularity in nonwovens
      09.22.21

    • Hygiene Film/Components
      Poligof Expands Breathables Films Business for Hygiene

      Poligof Expands Breathables Films Business for Hygiene

      Company will add blown extrusion, flexographic press capabilities in Italy
      09.22.21

    • Associations | Shows/Events

      PLMA Postpones Private Label Trade Show

      Annual event moved to January 2022
      09.22.21


    • Wipes

      GPMI Expands Disinfectant Wipes Production

      Manufacturer opens new site in Arizona
      09.20.21

    • Glatfelter Announces Price Increases

      Prices for all Composite Fibers products to go up by 12%
      09.17.21

      Breaking News
      • 'Right' Hygiene Conference to be Held in June
      • Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      • H&V Appoints Vice President and General Counsel
      • The Honest Company to Sell Diapers, Wipes at Walmart
      • Jim Cree Joins Monadnock Nonwovens
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Fluff Pulp Market Faces Year of Transition



      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
      Jordan Process Receives Nutrasource ICAP Certification for CBD
      FDA Warns About Steroids or Steroid-Like Substances in Bodybuilding Supplements
      Coatings World

      Latest Breaking News From Coatings World

      AGM Secures Exclusive Distribution Agreement with Indian Partner Imkemex
      Microban Announced as Lead Sponsor of BCF Annual Conference and Dinner 2022
      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Robocath Presents Results from R-Evolution Clinical Study
      Medtronic's Resolute Onyx Drug-Eluting Stent Shows Success for Left Main PCI
      Medtronic Shares 3-Year Renal Denervation Blood Pressure Trial Data
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Emergent CDMO Case Studies: Project Design & Implementation of Fill/Finish Technologies
      Aptar Pharma Launches HeroTracker Sense
      MasterControl Features Quality Management and Manufacturing Execution Systems
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Mielle Organics Welcomes Steve Pamon to Advisory Board
      Makeup Revolution Expands into Walgreens
      Nu Skin Joins EcoBeautyScore Consortium
      Happi

      Latest Breaking News From Happi

      Revolution Beauty Expands Makeup Revolution Into Walgreens
      Barentz Develops Electronic Personal Care Product Guide
      P&G Temporarily Closes Downtown Cincinnati Office Due to Potential Security Concerns
      Ink World

      Latest Breaking News From Ink World

      Nazdar Ink Technologies to Showcase Latest Ink Innovations at FESPA Global Print Expo 2022
      Epson Introduces First Direct-to-Fabric Printer for North America
      ProAmpac Facilities Secure Safety Awards 2022
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      In-Mold Decorating Association announces 2022 IMDA Awards Competition
      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      'Right' Hygiene Conference to be Held in June
      Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      H&V Appoints Vice President and General Counsel
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Envista To Acquire Osteogenics
      Exactech Earns Breakthrough Status for JointMedica's Polymotion Hip Resurfacing
      Orthotic Brace Suppliers Convicted in $6.5M Fraud Scheme
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Emerson Earns Third Consecutive 2022 ENERGY STAR Partner of the Year Award
      First Solar to Sell Japan Project Development, O&M Platforms to PAG Real Assets
      Jabil Strengthens Additive Manufacturing Offerings

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login