• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Moist Toilet Wipes Lead 2024 Growth, Baby Wipes Decline, and General-Purpose Wipes Bounce Back

    Dissolvable Wipes. Will They Be the Industry’s Next Big Thing?

    Loo Wipes Feature Recyclable Packaging

    Roofing & Construction Update

    Needlepunch Market Report
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Harrisons Launches Industrial Range of Wipes

    Ahlstrom Introduces Optipad

    Cottonsie Launches Disposable Cotton Diaper

    Swiss Textile Machinery Association Announces New Leadership

    Honest Company Names New CFO
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Harrisons Launches Industrial Range of Wipes

    Ahlstrom Introduces Optipad

    Cottonsie Launches Disposable Cotton Diaper

    Executive Talks: Hero Medical Technologies' Debbie Kantor

    Huggies Introduces Little Movers Huggfit 360° Diapers
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    SGN Introduces Next Generation Spunbond

    KTEX Nonwovens to Showcase Innovations

    SGN Offers Next Generation Nonwoven Material

    Elixxr to Launch Pulp-Based Nonwovens

    Alear Silk Road New Materials to Add Three Spunlace Lines
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    China's Nonwovens Output Records the Largest Post-Pandemic Growth

    Trützschler India Relocates Manufacturing Plant

    Optima Expands in India

    Supreme Group Acquires Thai JV Company

    Asia Wipes Summit Held in Shanghai
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Cottonsie Launches Disposable Cotton Diaper

    IDEA, FiltXpo Held in Miami Beach

    Sumitomo Acquires ActivStyle

    Trützschler India Relocates Manufacturing Plant

    Rieter to Acquire Barmag from OC Oerlikon
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Dukane Center of Excellence for Personal Care, Nonwovens and Packaging

    Valco Melton

    Herrmann Ultrasonics, Inc.

    ELSNER

    Alliance Machine and Engraving
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Because Market Debuts Premium Plus Line

    New disposable underwear line will be produced in the first carbon-neutral facility within the U.S.; packaging made from sugarcane-based plastic

    Because Market Debuts Premium Plus Line
    Tara Olivo, associate editor04.21.21
    Because Market, one of the first direct-to-consumer brands dedicated to serving the often-overlooked senior market and their changing personal needs, recently announced its latest line of protective underwear will be produced in the first carbon-neutral facility within the U.S. disposable hygiene industry. Their Premium Plus line launches just in time for Earth Day on April 22, serving as a reminder of the importance of taking care of our planet.

    In addition to being produced in an eco-friendly facility, the packaging for the Premium Plus line will use "I'm green" polyethylene to create plastic produced from sugarcane. "I'm green" polyethylene retains the same properties, performance, and application versatility of polyethylene typically made from fossil fuel – but uses a raw renewable sugarcane instead. This method helps to facilitate immediate use in the plastics production chain and can be recycled. "I'm green" polyethylene also captures and fixes CO2 from the atmosphere during its production, helping to reduce greenhouse gases emission overall.

    The latest line offers maximum and overnight coverage. Maximum includes inner leg cuffs that provide double extra coverage to prevent leaks and breathable panels and soft cloth-like material to keep users feeling light and comfortable. Maximum is available in two new colors— Beige (for women) and Grey (unisex). Because says the new line is 13% more absorbent than Depend FitFlex Maximum and 27% more absorbent than Depend Silhouette Maximum in third-party lab tests.

    Because's new Overnight line is designed for ultimate nighttime protection with dual-core pad to keep users dry even while laying down. The premium odor-eliminating technology, breathable panels and soft, cloth-like material keep users feeling light and comfortable throughout the night. Becasue claims the Overnight line is 27% more absorbent than Depend Night Defense Overnight in third-party lab tests.

    The company says that transitioning to more eco-friendly solutions fits with the efforts of the brand to meet the needs of their customers. "We're committed to producing products that seamlessly integrate into every lifestyle and doing our part to reduce CO2 emissions by utilizing clean, renewable energy," says Heidi Robinson, chief operating officer of Because Market. "Our latest line not only meets the needs of our consumer base, but also make steps towards a greener future." 
    Related Searches
    • Adult Incontinence
    • Green/Sustainability
    Related Knowledge Center
    • Green/Sustainability
    • Adult Incontinence
    Suggested For You
    ASI, Division of Thermal Technologies, Inc. ASI, Division of Thermal Technologies, Inc.
    World of Wipes Attendees World of Wipes Attendees
    EDANA to Host Circular Nonwovens Forum EDANA to Host Circular Nonwovens Forum
    Poligof Expands Breathables Films Business for Hygiene Poligof Expands Breathables Films Business for Hygiene
    PLMA Postpones Private Label Trade Show PLMA Postpones Private Label Trade Show
    GPMI Expands Disinfectant Wipes Production GPMI Expands Disinfectant Wipes Production
    Glatfelter Announces Price Increases Glatfelter Announces Price Increases
    Ontex to Cease Manufacturing in Mayen, Germany Ontex to Cease Manufacturing in Mayen, Germany
    H.B. Fuller to Focus on Sustainability at INDEX20 H.B. Fuller to Focus on Sustainability at INDEX20
    Exten Installs an Innovative Lamination Line Exten Installs an Innovative Lamination Line
    Shemesh Automation to Exhibit at INDEX20 Shemesh Automation to Exhibit at INDEX20
    Tufropes to Install Spunlace Line in India Tufropes to Install Spunlace Line in India
    Harald Stini Resigns from Tenowo Harald Stini Resigns from Tenowo
    Speed. Automation. Efficiency. Speed. Automation. Efficiency.
    Flexible Wipes Production Lines Flexible Wipes Production Lines

    Related Buyers Guide Companies

    • ASI, Division of Thermal Technologies, Inc.

      ...
      Angela Krueger, President 04.23.24

    • World of Wipes Attendees

      ...
      06.14.22

    • EDANA to Host Circular Nonwovens Forum

      Event to focus on driving circularity in nonwovens
      09.22.21


    • Hygiene Film/Components
      Poligof Expands Breathables Films Business for Hygiene

      Poligof Expands Breathables Films Business for Hygiene

      Company will add blown extrusion, flexographic press capabilities in Italy
      09.22.21

    • Associations | Shows/Events

      PLMA Postpones Private Label Trade Show

      Annual event moved to January 2022
      09.22.21

    Loading, Please Wait..
    Breaking News
    • Harrisons Launches Industrial Range of Wipes
    • Ahlstrom Introduces Optipad
    • Cottonsie Launches Disposable Cotton Diaper
    • Swiss Textile Machinery Association Announces New Leadership
    • Honest Company Names New CFO
    View Breaking News >
    CURRENT ISSUE

    May 2025

    • 2025 Company Capabilities
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe

    Latest Breaking News From Nutraceuticals World

    Gattefossé Opens New Facilities in Mumbai, India
    TSI Group Unveils myHMB + Vitamin D Logo
    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Latest Breaking News From Coatings World

    BASF Introduces Reactive Polyethylene Glycol Pluriol A 2400 I in Europe
    Teknos Unveils Next-Gen Interior Coatings at Ligna 2025
    ICP Group Appoints Todd Brown as VP of Operations

    Latest Breaking News From Medical Product Outsourcing

    StimLabs's Umbilical Cord-Derived Wound Care Product Released in U.S.
    New Medical-Grade Bio-Based PVC Compounds Introduced
    Croívalve Reports 1st Tricuspid Coaptation Valve Implant in U.S. Feasibility Study

    Latest Breaking News From Contract Pharma

    Neurocrine Bioscience’s CRENESSITY Becomes Commercially Available in the U.S.
    Roche's Parkinson's Disease Drug Misses Primary Endpoint
    PTC Therapeutics Submits Vantiquinone NDA to FDA

    Latest Breaking News From Beauty Packaging

    Weekly Recap: Coty Sells SKKN, Henkel Recall, Awards, & More
    Rare Beauty to Host Pop-Up Event with Sephora UK
    Cloud Haircare Expands to Walmart Stores Nationwide

    Latest Breaking News From Happi

    Cosmetify Names Nikkie de Jager the World’s Most Powerful Beauty Influencer
    Big Lips in the Small Wonder
    L’Oréal’s Bioprinted Skin & Dove’s Deodorant Launch

    Latest Breaking News From Ink World

    Toyo Printing Inks Launches New $70 Million Factory in Turkey
    Siegwerk to Participate in the ASEAN Summits
    Amcor’s 2025’s ‘Bottles of the Year’ are Must-See Packaging Designs

    Latest Breaking News From Label & Narrow Web

    Mexico's Flexopolis adds second Bobst flexo press
    Paramount Labels installs Rotatek Brava 450
    Esko teams with Bobst for smartGRAVURE System

    Latest Breaking News From Nonwovens Industry

    Harrisons Launches Industrial Range of Wipes
    Ahlstrom Introduces Optipad
    Cottonsie Launches Disposable Cotton Diaper

    Latest Breaking News From Orthopedic Design & Technology

    David Thordarson Takes Charge of American Orthopaedic Foot & Ankle Society
    UPM Biomedicals Launches FibGel Injectable Nanocellulose Hydrogel for Medical Devices
    ONWARD Medical Attracts €50 Million in Capital

    Latest Breaking News From Printed Electronics Now

    Flex Reports Fourth Quarter, Fiscal 2025 Results
    SEMI Applauds New Senate Bill To Clarify US Chips Act
    Universal Display Heads to SID Display Week 2025

    Copyright © 2025 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login