Hello Bello, a Los Angeles, CA -based diaper and baby care brand, started by husband-and-wife actors Kristen Bell and Dax Shepard, has selected Waco, TX as the location of its first wholly-owned diaper distribution and manufacturing center.  The custom, one-of-a-kind 312,000 square-feet integrated facility has received local support for the project, and the company expects to create over 100 new jobs in the region. Hello Bello will invest a reported $31 million to modernize a facility once owned by personal care manufacturer Domtar, creating a state-of-the-art manufacturing center expected to be completed by the second quarter of next year.

"As two Texas natives, we're thrilled to bring a piece of our Hello Bello business and invest in Waco and the Texas community," says Sean Kane and Jay McGraw, co-CEO's, Hello Bello. "As our company continues to experience significant growth, this new next-generation facility will allow us to scale operations while ensuring the premium quality, affordable pricing and superior service our customers have come to expect from us."

To qualify for perks from Waco, which is offering a business grant, Hello Bello's parent company, Unconditional Love Inc. must lease the building for at least nine years, create and maintain 110 job, and pay a minimum wage of $15 an hour for all jobs while offering health insurance benefits, according to a breakdown included in the Waco City Council packet.


Hello Bello's decision to expand into Texas represents a multi-million dollar investment in U.S. manufacturing which complements its existing supply chain, and is based on the location's central geography for its direct-to-consumer customers, retail and premium supply partners. The investment will  provide logistical efficiencies and significantly reduce freight costs. Hello Bello will source a majority of raw materials from local and regional premium U.S. supply partners which will improve reliability, flexibility and cost efficiency and ultimately improve the company's overall carbon footprint.  


Hello Bello launched exclusively in Walmart stores in early 2019 but has since expanded into other retail outlets including CVS, The brand is positioned as a line of products  designed to give parents access to high-quality, better-priced everyday essentials that are better for babies, budgets and the planet. Hello Bello uses plant-based ingredients and organic botanicals within its products which include diapers, wipes, shampoo and body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent.


The diapers reportedly have a specially designed core with proprietary spherical absorbent technology able to absorb more than 50 times its weight in fluid – allowing reduced waste (less material) while still providing serious leak protection.  Using a fragrance-free, hypoallergenic, over 99% water formula with aloe and chamomile, Hello Bello wipes are gentle and soothing on skin while their thick, plant-based cloth makes them tough enough to help with whatever mess little ones throw at their parents.