Alongside intimate health experts, Vagisil engaged with 2500 teen girls and their mothers to develop the OMV! by Vagisil collection. The gynecologist-tested product line was designed to help young women address various need states related to their vaginal health, from feeling fresh during their period to dealing with vaginal itch.
"The Vagisil brand believes confidence starts with feeling comfortable in your own body. OMV! by Vagisil was created to support our brand mission: empower young women to feel comfortable talking about their vaginal health needs and provide solutions so they can be shameless about their bodies," says Vagisil CEO Keech Combe Shetty. "As a leader in women's vaginal health for more than 45 years, it was very important that we invited young women to have a say in the making of these products, ensuring that every aspect of the line is what they want and need in an intimate care product."
The OMV! by Vagisil collection is made with safe, effective ingredients that help teens feel clean, comfortable and fresh all over. The pH balanced, gynecologist-tested products provide a skin-friendly, Vanilla Clementine scent that is designed for sensitive intimate areas. The collection is free of dyes, parabens or MIT preservatives, and includes the following products:
- No-Sweat Wipettes: Compact cleansing wipes that do not cause irritation, so girls can cleanse and refresh all over
- All-Day Fresh Wash: Safe and gentle wash for intimate area and all body parts to help cleanse and stay fresh, including on days when girls have their period
- Bikini Anti-Itch Serum: Soothing colloidal oatmeal plus vitamin E and chamomile formula that helps calm the bikini and intimate area after shaving, waxing or even period itch
"Young girls' opinions and perceptions can be easily swayed by peer pressure and social media, so it's important that parents and their daughters are armed with the right tools to encourage confidence and open conversation around what is normal as their bodies change," says Dr. Shannon Chavez, PsyD, Licensed Psychologist and Family Counselor. "Parents and guardians are the ones who can really help to destigmatize puberty and vaginal health for their daughters, whether it's through simply encouraging shameless dialogue about puberty and vaginal health or by providing helpful products like OMV! so young girls can feel their most confident."