Ontex Rolling Out Instant Dryness System

Ontex Group has developed new baby diaper technology SeconDRY,  an instant dryness system developed by Ontex engineers in Germany that is already being included in diapers produced for major retailers and Ontex brands across the world. The technology will continue rolling out in the next few months.

Ontex and independent lab tests have shown that diapers with SeconDRY technology are as dry as the A-brand diapers tested.

A key features of SeconDRY is a quick liquid transport for fast dryness, which is achieved thanks to a system with absorbing channels inside the core and a special absorbent layer on top. The SeconDRY system makes the topsheet of the diaper feel dry much more quickly\ for optimal skin protection and comfort.

Ontex has filed several patent applications to protect the inventions that make up SeconDRY, covering 38 countries including Belgium, France, Germany, the U.K., Italy, the Netherlands, Spain and Turkey.  These patents join Ontex’s large and growing patent portfolio for diapers, including product features which enhance dryness, comfort and absorption.

The new technology is also shown to lead to a lower carbon footprint per diaper, as verified by an internal Ontex assessment methodology.

With innovation centers in nine countries, Ontex can tap into the specific needs of different markets around the world. SeconDRY is made in collaboration between the innovation centers in Mayen, Germany and Eeklo, Belgium.

Successful innovations like SeconDRY are introduced across Ontex’s manufacturing plants on five continents. Ontex’s scale allows innovations to be rolled out fast across geographies, while taking local product innovation and preferences into account. Recent innovation examples include Ontex’s successful introduction of more natural components in its diapers, the development of an extended baby pants range and the rollout of channel technology across its categories.

The SeconDRY upgrade has hit the shelves at many of Ontex’s retail partners and more are expected to offer consumers the new technology over the next few months. For Ontex’s own diaper brands, SeconDRY is already included in the diaper brand CanBebe in Turkey since the start of 2020, SeconDRY is now also offered in Moltex Pure and Nature diapers in Europe, and the online diaper subscription service Little Big Change in France and the Benelux.