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    Breaking News

    Suominen Announces New Strategy

    Will focus on creating innovative and more sustainable nonwovens

    Related CONTENT
    • A Conversation with the Responsible Flushing Alliance
    • Suominen Achieves Record Sales in 2020
    • 2020: The Lost Year? Not for Nonwovens
    • Lynda Kelly Appointed Suominen's SVP, Americas
    • Responsible Flushing Alliance Forms
    01.08.20
    Suominen’s Board of Directors has approved the company’s new strategy for the years 2020-2025. Suominen will grow by creating innovative and more sustainable nonwovens for its customers and improve its profitability through more efficient operations, and by building a high performance culture. Suominen’s main focus is on wipes. Suominen’s vision is to be the frontrunner for nonwovens innovation and sustainability.

    The demand for nonwovens is growing globally. The market for spunlace, the nonwovens technology where Suominen is the leader with the largest global asset base, will grow in all regions. Legislation and consumer behavior drive for more sustainable products, and Suominen has excellent opportunities to serve this changing market. Suominen will further strengthen its capabilities in Europe and Americas and will continue to evaluate opportunities in Asia, which is the largest nonwovens market in the world.

    Suominen’s five focus areas to achieve its strategic targets:
    • Operational excellence: Improving efficiency and cost consciousness across the organization
    • Sustainability leadership: Leveraging its pioneering fiber-based nonwovens know-how and unique assets to lead the market with sustainability
    • Differentiate with innovation and commercial excellence: Creating closer customer relationships and offering best in class products and services
    • Great place to work: Harnessing the positive energy and commitment to deliver results
    • Dual operating model: Optimizing its operations and improving results by managing two different types of business, specialties and standard

    Suominen's Board of Directors has set the following financial targets for the strategy period 2020-2025:
    • Net sales growth during the period: above relevant market growth
    • EBITDA margin by 2025: above 12%
    • Gearing during the period:  40-80%, including the effect of IFRS 16 Leases

    “Our vision is to be the frontrunner for nonwovens innovation and sustainability,"  says Petri Helsky, president and CEO of Suominen Corporation. "We will ensure our leadership with future-oriented R&D and by accelerating the commercialization of our innovations.

    "There are two targets that we aim to achieve with this strategy: growth and improved profitability. We believe that we can grow together with our customers in the changing market by offering sustainable products which the end users are increasingly demanding. Profitability will be improved also by investing in upgrading our assets, new product development, and our operational excellence initiatives.

    "Our new organization structure which has been in place since July 2019 supports this new strategy and together with our committed personnel we continue to build the future success of Suominen.”
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    Related Breaking News

    • Facilities/Capacity | Spunlace | Western Europe | Wipes

      Berry Global to Add Spunlace Line in Europe

      Investment will increase company's European capacity by more than 300 million square meters
      Tara Olivo, associate editor 03.23.21

    • Facilities/Capacity | North America | Spunlace

      Fibertex Nonwovens to Expand U.S. Site

      Company to build spunlace line, acquire additional land in South Carolina
      03.17.21

    • Filtration | Product Improvement/Innovation

      Ahlstrom-Munksjö Forms Partnership with Virgis Filter and Webasto

      Filtration solution developed to protect indoor environments from Covid-19
      Tara Olivo, associate editor 03.11.21


    • Machinery and Equipment | Product Improvement/Innovation
      Joa Announces Expandable Absorbent Core Wrap Solution

      Joa Announces Expandable Absorbent Core Wrap Solution

      New technology allows cores to be designed with higher amounts of SAP, resulting in thinner products
      Tara Olivo, associate editor 03.03.21

    • Facilities/Capacity | North America | Spunlace | Wipes

      Berry Global to Invest $70M to Address Ongoing Wipes Shortage

      New Spinlace line expected to start up in the March 2023 quarter
      02.04.21

    • Eastern Europe/Russia | Spunlace | Wipes

      Minet Adds Spunlace Line in Romania

      Andritz line will serve numerous wipes, hygiene markets
      01.22.21


    • Green/Sustainability

      Freudenberg Debuts Eco-Check

      Label helps customers quickly and clearly identify sustainable products
      01.13.21

    • Green/Sustainability

      Fibertex PC Continues to Roll Out Circular Products

      Company's complete nonwovens portfolio now available as certified ISCC Plus
      12.21.20

    • Green/Sustainability

      Ontex Sustainability Efforts Recognized by Carbon Disclosure Project

      Hygiene manufacturer continues to improve on scores for climate action and forestry
      12.18.20


    • Facilities/Capacity | North America | Spunlace | Wipes
      Jacob Holm to Expand Spunlace Capacity in Candler

      Jacob Holm to Expand Spunlace Capacity in Candler

      Line targeting sustainable products expected to launch by December 2021
      12.16.20

    • Green/Sustainability

      Ontex Invests in Solar Energy in Spain

      Company aims to be carbon neutral by 2030
      12.15.20

    • Airlaid | Apparel | Green/Sustainability
      Freudenberg, Ratti Develop Process for Re-Using Silk Textiles for Insulation

      Freudenberg, Ratti Develop Process for Re-Using Silk Textiles for Insulation

      Airlaid technology produces waddings with a three-dimensional structure
      12.14.20


    • Green/Sustainability | Wipes

      Huggies Pure Biodegradable Wipes Launch in U.K.

      Wipes biodegrade after 15 days in simulated landfill conditions
      12.08.20

    • Green/Sustainability | Medical

      Medline Launches Healthcare Sustainability Programs

      Introduces a Green Product Portfolio and a Sustainable Packaging Lab
      12.07.20

    • Market Data | Spunlace | Wetlaid | Wipes
      Smithers Report Tracks Market Boom for Nonwoven Wipes

      Smithers Report Tracks Market Boom for Nonwoven Wipes

      Total market value will reach $20.63 billion in 2021
      12.01.20

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