First announced at the World Economic Forum in January, Loop is an innovative sustainable shopping platform that enables consumers to purchase a variety of commonly used products from leading consumer brands in customized, durable packaging that is delivered in a reusable shipping tote. Once products are used, the packaging is collected, cleaned, refilled and reused.
"At Clorox, we are focused on Good Growth – growth that's profitable, sustainable and responsible. Our participation in Loop's pilot program supports this focus by enabling us to explore new circular models for our products," says Benno Dorer, chair and CEO, The Clorox Company. "This also builds on our engagement with other TerraCycle programs that reduce waste and strive for innovative sustainable product solutions."
The company also advances the environmental sustainability of its products as part of its commitments and progress toward its 2020 goals, including:
- Sustainability improvements to 51% of the company's product portfolio since its baseline year of 2011, surpassing a goal of 50% two years early.
- Recyclable primary packaging for 92% of the company's products, surpassing a goal of 90%.
- On-pack recycling instructions on over 80% of U.S. retail packaging, as of calendar year 2017.