• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Moist Toilet Wipes Lead 2024 Growth, Baby Wipes Decline, and General-Purpose Wipes Bounce Back

    Dissolvable Wipes. Will They Be the Industry’s Next Big Thing?

    Loo Wipes Feature Recyclable Packaging

    Roofing & Construction Update

    Needlepunch Market Report
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    SGN Holds Grand Opening for Rabigh Expansion

    Avgol Incorporates Lamination Line in Mocksville Investment

    Ontex Introduces of 360° Anti-Leak Barriers in Diapers

    Wacker Announces Promotion

    INDA Supply Report Shows Continued Growth in North America
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Ontex Introduces of 360° Anti-Leak Barriers in Diapers

    Baby2Baby Expands Partnership with Huggies

    Autoneum Acquires Chinese Automotive Supplier

    Pull-Ups Debuts Potty Training App

    Harrisons Launches Industrial Range of Wipes
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    SGN Holds Grand Opening for Rabigh Expansion

    SGN Introduces Next Generation Spunbond

    KTEX Nonwovens to Showcase Innovations

    SGN Offers Next Generation Nonwoven Material

    Elixxr to Launch Pulp-Based Nonwovens
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Autoneum Acquires Chinese Automotive Supplier

    China's Nonwovens Output Records the Largest Post-Pandemic Growth

    Trützschler India Relocates Manufacturing Plant

    Optima Expands in India

    Supreme Group Acquires Thai JV Company
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Autoneum Acquires Chinese Automotive Supplier

    Cottonsie Launches Disposable Cotton Diaper

    IDEA, FiltXpo Held in Miami Beach

    Sumitomo Acquires ActivStyle

    Trützschler India Relocates Manufacturing Plant
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Valco Melton

    Investkonsult Sweden

    ELSNER

    Herrmann Ultrasonics, Inc.

    Welspun Global Brands Ltd
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    P&G Brands Expand Leadership in Responsible Consumption

    Company presented a framework that will inspire and enable responsible consumption among its brands, including Pampers

    04.24.19
    The Procter & Gamble Company has detailed the roadmap and actions its leadership brands are taking to increase positive impact on society and the environment through its “Brand 2030” criteria. At the Sustainable Brands Paris conference, senior company officials presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by P&G each day. P&G leading brands including Pampers, Ariel and Herbal Essences are progressing in adopting this framework with actions and commitments that will help accelerate sustainable lifestyles.

    “Consumers are no longer willing to compromise performance for living sustainably and they expect brands to take meaningful action in solving some of the most complex challenges facing the world,” says Marc Pritchard, P&G’s chief brand officer. “This is why P&G is focused on reinventing marketing to use the reach and voice of our brands as a force for good and a force for growth. We want our brands to be growing and creating value while having a measurable, long-term, positive impact on society and the environment.”

    The Brand 2030 criteria are spread over two areas, each outlining concrete actions brands can take to become a “force for good and force for growth”:
    • Brand Ambition where brands place strategic social or environmental commitments at the heart of their consumer experience, helping to address a societal challenge where they can uniquely and meaningfully contribute.
    • Brand Fundamentals where brands innovate across product and packaging, leverage their voice to promote social and environmental sustainability and are transparent about their ingredients and safety science while reducing their supply chain impacts.

    The Pampers Ambition is to give millions of babies the opportunity for happy healthy development, collaborating with healthcare professionals, parents and NGOs. As part of P&G’s Brand 2030 Fundamentals, Pampers is introducing its ‘7 Acts for Good’ including the following concrete actions: Keep innovating towards more sustainable diapering solutions to progress towards 30% less diapering materials used per baby over their diapering time. By innovating and using more effective materials, the brand has reduced the average weight of its diapers by 18% already in the past three years, with the same trusted dryness. Lead recycling for diapers and wipes and committing to launch recycling facilities in three cities by 2021. In partnership with UNICEF, Pampers has helped eliminate maternal and neonatal tetanus in 24 countries. In March 2019 one more country – Chad, has now eliminated this disease, resulting in an estimated 880,000 newborn lives saved since 2006.

    “The Brand 2030 criteria demonstrate leadership for brand leaders by defining what it means for an individual brand to enable responsible consumption. They ensure a thorough, long-term integration of meaningful and measurable social and environmental impacts into the overall brand strategy and experience – versus a singular brand-sponsored cause marketing initiative or activating just a slice of the marketing mix,” says KoAnn Vikoren Skrzyniarz, chief executive officer of Sustainable Brands.
    Related Searches
    • healthcare
    • marketing
    • supply
    • packaging
    Related Knowledge Center
    • Diaper, Baby
    • Green/Sustainability
    Suggested For You
    The Wipes Market, Africa Region The Wipes Market, Africa Region
    EU Parliament Supports Commission Single-Use Plastics Ruling EU Parliament Supports Commission Single-Use Plastics Ruling
    Cameroon Lifts Diaper Ban Cameroon Lifts Diaper Ban
    Pampers Launches No-Tape Diaper Pants in the U.S. Pampers Launches No-Tape Diaper Pants in the U.S.
    Pampers and Huggies Named Among Top 10 Megabrands Pampers and Huggies Named Among Top 10 Megabrands
    P&G Promotes Gender Equality P&G Promotes Gender Equality
    Walmart and P&G Partner in Clean Water Initiative Walmart and P&G Partner in Clean Water Initiative
    Pilot Diaper Recycling Program Underway in Amsterdam Pilot Diaper Recycling Program Underway in Amsterdam
    The Top 5 Indicators of Quality for Baby Diapers The Top 5 Indicators of Quality for Baby Diapers
    P&G Honors Top Suppliers P&G Honors Top Suppliers
    P&G Acquires Natural Femcare Brand L. P&G Acquires Natural Femcare Brand L.
    P&G Joins TerraCycle’s Loop Platform P&G Joins TerraCycle’s Loop Platform
    Diapers: A New Generation Diapers: A New Generation
    Diaper Recycling Diaper Recycling
    Video: Nonwovens Industry Video: Nonwovens Industry's Top 10 Breaking News Stories of 2018

    Related Features

    • The Wipes Market, Africa Region

      The Wipes Market, Africa Region

      A look at the key countries show that growth is widespread throughout the continent
      Raymond Chimhandamba, Handas Consulting 04.05.19

    • Eastern Europe/Russia | Green/Sustainability | Western Europe

      EU Parliament Supports Commission Single-Use Plastics Ruling

      Actions aim to reduce marine litter
      03.29.19

    • Diaper, Baby | South Africa

      Cameroon Lifts Diaper Ban

      Ad hoc committees confirm safety of six brands including Pampers
      03.14.19


    • Diaper, Baby
      Pampers Launches No-Tape Diaper Pants in the U.S.

      Pampers Launches No-Tape Diaper Pants in the U.S.

      Pampers Cruisers 360 FIT feature an all-around stretchy waistband
      03.11.19

    • Diaper, Baby

      Pampers and Huggies Named Among Top 10 Megabrands

      Top diaper brands join top soft drink, food and cosmetic brands
      03.07.19

    Loading, Please Wait..
    Breaking News
    • SGN Holds Grand Opening for Rabigh Expansion
    • Avgol Incorporates Lamination Line in Mocksville Investment
    • Ontex Introduces of 360° Anti-Leak Barriers in Diapers
    • Wacker Announces Promotion
    • INDA Supply Report Shows Continued Growth in North America
    View Breaking News >
    CURRENT ISSUE

    May 2025

    • 2025 Company Capabilities
    • View More >