Ontex Group NV's iD Comfy Junior pants, an absorbent solution for night and day time wetting among children, was elected as ‘Voted Product of the Year 2019’ by Belgian consumers. This acknowledgement rewards the continuous investment in innovation at Ontex and recognizes the company’s strong commitment to boost the confidence of children who suffer from bladder control issues, according to the company.
Voted Product of the Year is the world’s largest consumer-voted award for product innovation. The label awards consumer packaged goods that demonstrate innovation. This year, Ontex’s iD Comfy Junior product won the prestigious award for its children night pants range. Within this competition the products are first rated online by consumers on three different criteria: attractiveness, perceived innovation and intention to buy. As a second step, the products were tested in real use by Belgian consumers. iD Comfy Junior came out as best of the test.
“Winning Voted Product of the Year for iD Comfy Junior confirms the trust placed by the consumers and rewards our research in finding a tailored solution for children with bladder control issues, aged between four and 15. It is this trust that motivates us to continuously strive and deliver high quality solutions that bring comfort and dignity to our consumers.”, says ONTEX CEO Charles Bouaziz.
The product was launched on the Belgian market in the beginning of 2018 and offers a discreet and comfortable solution for children aged between four and 15 years who are suffering from night and day time wetting. Xavier Lambrecht, president of the Ontex Healthcare Division, explains: “In the absence of a dedicated range for children with bladder control issues, parents had to rely on baby diapers or adult incontinence products for their children. With iD Comfy Junior, we offer a complete solution to help children and their parents manage these issues.”
To allow children to regain confidence and continue their active lives, the complete solution from iD has been designed to look and feel like underwear instead of a diaper, and at the same time offering fast and reliable absorption capacity. iD Comfy Junior offers security, discretion and comfort, but most importantly maintains the dignity of the child.
