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    Breaking News

    BAHP to Implement New Strategic Direction in 2019

    trade association redefines structure under new leadership

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    The Center for Baby and Adult Hygiene Products (BAHP) concluded its 2018 Annual Meeting by visiting with federal officials to create a dialogue and explore ways the organizations can work together to keep consumers informed about the safety and use of personal hygiene products.

    Throughout the two-day Annual Meeting, members established new strategic initiatives that focus on a more proactive approach to consumer and stakeholder education and engagement, as well as key policy and regulatory issues impacting the industry.

    “Our key objective in 2018 was to reinforce the foundation and chart a new course forward for BAHP,” said Executive Director Jane Wishneff. “As we move into 2019, we will build on that foundation by strengthening our brand awareness, promoting product safety, enhancing communication efforts and creating alliances with key stakeholders across the globe. The visit with federal regulators was a key step in launching these objectives.”

    “We are excited about the renewed focus and more proactive stance BAHP is taking in communicating with consumers,” said Ross Holthouse, Senior Scientist with The Procter & Gamble Company (P&G), and chairman of the BAHP Board of Directors. “On behalf of our North America Feminine Care and Baby Care businesses, we are very pleased to see the strategic direction that BAHP is pursuing.”

    The BAHP Annual Meeting was held at the Society of Chemical Manufacturers & Affiliates (SOCMA) offices in Arlington, VA, where members received a preview of the 2018 mid-term elections and heard from leaders from industry and consumer advocacy groups on issues such as the disposal of single-use plastics, ingredient safety and transparency and the current activities surrounding the nonwovens industry in Europe.

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