The Fibrella Cozy topsheet can be enhanced with Suominen’s unique and customizable high definition patterns, which offer an outstanding opportunity to differentiate products from the competition.
“Fibrella Cozy is an ideal combination of form and function and it is the softest available topsheet material for hygiene products,” says Johanna Sirén, Suominen’s assistant product manager for Hygiene. “We know consumers value three things above all in these products: safety, comfort and the feeling of dryness and Fibrella Cozy satisfies these needs. By adding in our high definition patterning, we can offer an invaluable capability for differentiation by making the end-product stand out. This makes an everyday product more than just a commodity.”
The hygiene category is one of Suominen’s strategic focus areas and, as a high added value nonwoven product in the category, Fibrella Cozy helps Suominen forward in executing its Changemaker strategy.