In early 2016, Amanda and Lance Little teamed up with Kyle and Matt Anderson to solve a problem all parents know well: they were paying too much for diapers, and their babies kept outgrowing their subscriptions. They thought there had to be a more affordable, eco-friendly solution that truly grew with their babies and delivered diapers right to parents’ doorsteps. The dual husband-wife teams set out to create ABBY&FINN, and as they learned more about the diaper industry, they were surprised at how many families couldn’t afford to diaper their babies.
Amanda Little, co-founder, ABBY&FINN, says, “As parents, we were shocked to learn that one-third of families in the U.S. cannot afford diapers. We then made it our mission to reduce impact and mitigate need using the platform we had created at ABBY&FINN. To date, we have donated more than 250,000 diapers and cannot wait to grow that number as our subscriber-base increases.”
To ensure that its mission could never be trivialized, ABBY&FINN incorporated it into the company’s name. ABBY is an anagram for baby and FINN stands for “families in need.” With each monthly box subscription ordered, ABBY&FINN donates 30 diapers to families in need through partner organizations that use diapers as incentives for participating in parenting programs and child wellness exams.
“Our give back model is something we’re really proud of, but just as important to us is the quality and affordability of our diapers and wipes,” says Lance Little, co-founder and CEO, ABBY&FINN.
ABBY&FINN’s diapers offer high absorbency, superior comfort, and most importantly, no harmful chemicals or substances. Other features include:
- Chlorine-Free, sustainably sourced wood pulp
- Elastic waistband
- Elastic side bands
- Anti-leak side leg cuffs
- Super soft apparel top sheet
The ABBY&FINN wipes, which can be added on to any monthly subscription, are dermatologically tested, hypoallergenic, and fragrance-free. ABBY&FINN’s ultra-thick wipes are also alcohol and paraben-free, vegan, and feature a soothing blend of chamomile, cucumber, and oat to safely cleanse and care for baby's sensitive skin while helping to protect against irritations and rashes.
ABBY&FINN’s subscription is available for $45 a month for diapers only or $55 a month for diapers and wipes. ABBY&FINN diapers are available in sizes 1-6, with three different pattern options. The brand’s uniquely flexible model allows parents to mix multiple sizes and designs in the same box and select from a range of frequencies.