Babycare category revenue was 1.5% lower in Q1 2018, as Baby diapers remained under pricing pressure in several markets. Baby pants had strong volume growth, and Ontex is investing to ensure it captures this opportunity with retail brands as well as with its own brands.
First quarter 2018 Femcare category revenue grew 6.6%, well ahead of underlying market category trends. The new tampon business was the major driver of higher revenue.
Revenue in the Adult Inco category was up 7.3% in Q1 2018, with growth in institutional channels, and retail sales up 9%. Consumer demand continued to drive strong growth of Adult pants.