JM’s European nonwovens business has produced products under the brand name Evalith since 2012. The brand name Evalith comes from the Latin word “evalidus,” which means “very strong.” JM chose Evalith to represent the strength of its various nonwovens products with respect to quality, product characteristics and their versatile application fields - from glass fiber reinforced roofing membranes to air filtration.
“The unified brand name will further reinforce the global position of our nonwovens business,” says Martin Kleinebrecht, global portfolio & marketing leader Nonwovens for JM Engineered Products. “North American nonwovens products will certainly continue to be produced with the same performance expectations. We do not anticipate the name change to disrupt any operations.”
JM will first transition the glass fiber mat and sliver product lines to the new brand name, followed by PET sunbond, glass microfiber air media and meltblown throughout the first half of 2018.