"We learned in our ‘The Key To Confidence’ study that consumers who buy eco-friendly clothing and home textiles are likely to verify claims,” says Georg Dieners, Oeko-Tex general secretary. “The new GMO testing gives manufacturers and marketers confidence that their organic cotton products meet regulatory and consumer expectations with regards to GMOs as well as the independent, traceable documentation to prove it.”
The popularity of organic cotton has grown substantially in recent years. Consumers are increasingly worried about the environment and about harmful substances in the products they buy for themselves and their families. For them, organic foods and textiles are good choices, and are products for which they are willing to pay a premium. But, in return for that extra investment, consumers expect the organic products they buy to be genuine and verifiable as such. New testing from Oeko-Tex helps companies throughout the global supply chain easily test their organic cotton products for GMOs (genetically modified organisms), a molecular-level indicator of whether or not cotton products actually meet a fundamental definition of organic.
Today, about 70% of cotton globally is genetically altered. For example, some forms of cotton have been engineered to be herbicide-resistant. Others have been infused with an insecticide to kill pests like boll weevils. While the industry can make strong arguments in favour of these cotton DNA modifications, the producers and consumers of organic cotton reject them. They place greater value on the environmental, social, and product safety paybacks that they perceive organic cotton offers.
